Coca-Cola re-airs 'America the Beautiful' advert featuring sea of diverse faces during Super Bowl 51 just over a week after Trump signed immigration ban

  • Coke seemed to make a statement about political climate early during the Super Bowl with an ad that celebrates the country's diversity
  • The advertisement first aired during Super Bowl 2014
  • It provoked anger in some corners because it featured 'America the Beautiful' sung in different languages and a shot of gay parents
  • The song is performed in English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew in the advertisement
  • Coke notes that it has continued to run the 'It's Beautiful' ad during major TV events, and says it 'makes sense' to air it before the Super Bowl this year

By Zoe Szathmary For Dailymail.com and Associated Press

Published: 21:15 EST, 5 February 2017 | Updated: 22:03 EST, 5 February 2017

Coca-Cola seemed to make a statement about the political climate on Sunday with a Super Bowl ad that celebrates the country's diversity.

The ad, called 'It's Beautiful,' first aired during Super Bowl 2014, and provoked anger in some corners because it featured 'America the Beautiful' sung in different languages and a shot of gay parents.

The advertisement aired ahead of the kickoff for Super Bowl 51. 

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Coke seemed to make a statement about political climate early on Sunday with an ad that celebrates the country's diversity

The ad first aired during Super Bowl 2014, and provoked anger in some corners because it featured 'America the Beautiful' sung in different languages and a shot of gay parents

The advertisement aired ahead of the kickoff for Super Bowl 51 

Its appearance on TV comes after President Donald Trump signed an executive order on January 27, which bans immigrants from seven Muslim-majority countries from entering the U.S.

Coca-Cola Co. CEO Muhtar Kent has said the soda maker was against the travel ban.

The song is performed in English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew in the advertisement, the soda giant says.

Coke notes that it has continued to run the 'It's Beautiful' ad during major TV events, and says it 'makes sense' to air it before the Super Bowl this year. 

The song is performed in English, Spanish, Keres, Tagalog, Hindi, Senegalese French and Hebrew in the advertisement, the soda giant says

A family is shown sitting down for a meal - which is accompanied by soda bottles 

Coke notes that it has continued to run the 'It's Beautiful' ad during major TV events, and says it 'makes sense' to air it before the Super Bowl this year

Coke said in a statement on Sunday: 'The premise of "It's Beautiful" can be simply stated: America is Beautiful and Coca-Cola is for everyone'

Coke said in a statement on Sunday: 'The premise of "It's Beautiful" can be simply stated: America is Beautiful and Coca-Cola is for everyone.

'It celebrates Coca-Cola moments among all Americans and features snapshots of American families.  

'We believe it's a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola. 

Coca-Cola said: 'We believe it's a powerful ad that promotes optimism, inclusion and celebrates humanity – values that are core to Coca-Cola'

Two men, one of whom sips from a Coca-Cola bottle, are pictured in the advertisement

'"It's Beautiful" shows just a few of the ways Americans enjoy our brand and how Coca-Cola brings families and friends together every day.

'Since "It's Beautiful" first aired in 2014, we have continued to run it during major TV events.

'"It's Beautiful" has run across television and cinema broadcast – including national holidays of patriotism in America, such as July 4th and Memorial Day, and major moments in national and international sport and entertainment, like the football playoffs, New Year's Eve, and several Olympic Opening Ceremonies.' 

On Twitter, users tweeted using the hashtag #BoycottCoke. 

The commercial wraps up with the words 'Together is Beautiful' appearing on screen 

One Twitter user wrote on Sunday, 'No more cokes for me' 

Another user commented:  'Sorry we speak English here' 

A Twitter user wrote 'What happened to English being the language of America!' 

One Twitter user said to 'Take your globalism elsewhere' 

This person said to sing 'American' in a tweet posted on Sunday

A Twitter user said they would no longer buy Coca-Cola products 

President Donald Trump is pictured in Washington, DC in this Friday photograph

 

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