Return of the Yowie! Iconic chocolate treat to make a comeback to supermarket shelves after 12 YEARS
- Yowies were discontinued in 2005 after a dispute with the creators and Cadbury
- Yowies are an iconic Australian chocolate, which sold 65 million at their peak
- A national distribution company placed its first order, making the launch official
- The chocolates are expected to also launch in one other country before July
One of Australia's top selling chocolates in the late 1990s and early 2000s will make a triumphant comeback in the coming weeks.
Perth-based Yowie Group have announced that the Yowie chocolate - a hollow chocolate shell encasing a small toy - will be returning to shelves after a 12-year hiatus.
It was announced on Tuesday that the popular treat would be coming back after distribution company Universal Candy put in their first order.
They're back! After 12 years off the shelves, Yowie chocolates have made a triumphant return
The company distributes stock to hundreds of Woolworths and Coles stores across the nation, as well as IGA, Foodworks, 7/11, Big W and Target.
Yowies were discontinued in 2005, after negotiations between Cadbury and creators Bryce Courtenay and Geoff Pike to sell the chocolates overseas collapsed.
Courtenay and Pike worked on six books entitled Yowie Power, each one following a different Yowie.
History: The chocolates represented six characters from the book Yowie Power, and carried an environmentally friendly message
The chocolates are each moulded and wrapped to represent the six characters, Boof, Crag, Ditty, Nap, Rumble and Squish.
Each character was considered a guardian to a particular habit, with the chocolates carrying a strong environmental message.
After a lengthy hiatus the treat was introduced to a US market in 2014, and Australians have been waiting anxiously for the return of their beloved sweets ever since.
Popular: At its peak, 65million units of the chocolate were sold in just one year
'Australia was a logical choice to begin our expansion outside of the US because of strong residual brand awareness and affinity for the product,' Bert Alfonso, global CEO of the Yowie Group, said.
At the peak of Australian Yowie-mania, consumers purchased 65 million of the chocolates in a single year.
The chocolates will also be distributed again throughout New Zealand, and the Yowie Group are hoping to spread the sweetness to one other country before the end of June.
Most watched News videos
- Trump awkwardly avoids holding Melania's hand in Florida
- Melissa McCarthy nails screeching Sean Spicer on SNL
- Alec Baldwin mocks Trump and his Australia phone call
- Kristen Stewart drops an f-bomb during SNL monologue
- McThuggets! Brawl breaks out in McDonald's as thugs leap over counter
- Furious-looking Trump attends Red Cross gala with wife Melania
- SNL mock controversial phone call between Trump and Turnbull
- 'Your f****** son!': Man's foul mouthed rant at mother and son
- Moment police deliberately ram a stolen moped off the road
- Girl is thrown from theme park ride and dies in China
- Outraged father confiscates weapons at nieces birthday party
- Heather Mack admits to killing her mother in Bali
- Hero flight attendant rescues teen from human trafficker...
- Donald Trump 'avoids holding Melania's hand in public...
- Stony-faced Trump attends Red Cross gala with Melania as...
- David Beckham posts 'damage limitation' photo with...
- 'He's never had a fight in his 20 years': Father of...
- 'I'm just a normal person who is extremely disappointed...
- Shame of Saint Becks: How taxman blocked David's...
- Tom Brady breaks down in tears while hugging his...
- Nigel Farage is sharing his £4million bachelor pad with...
- Unemployed man went to bed with 90p in his account and...
- Apocalypse island: Tech billionaires are building...
- Beatrice's big fat (and very posh) Greek wedding!...