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If you missed the
#DoubleClickLivestream, you can read all of the announcements and innovations here:https://goo.gl/9c6WLZ -
The
#DoubleClickLivestream has passed, but you can still watch@paulmuret's keynote address here:https://www.youtube.com/watch?v=q-d3BT2t3U8 … -
Learn why more brands and broadcasters are using private marketplaces for video advertising: http://g.co/StateofPlay pic.twitter.com/RuS3EYYGjn
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Explore
#Programmatic Direct, its deal types and impact with our new interactive report: http://g.co/ProgrammaticDirect …pic.twitter.com/T8OosZKebE
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As things continue to evolve in unpredictable ways, we look forward to being your partner in the journey. Thank you.
#DoubleClickLivestream -
Kristen O’Hara, CMO at Time Warner, shares how they deliver better user experiences with the DoubleClick platform.
#DoubleClickLivestream -
And with Tag Guaranteed deals for DBM, advertisers using DBM will be able to transact programmatic deals with publishers not using DFP.
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We’re extending Programmatic Guaranteed beyond DoubleClick Bid Manager to other buying platforms.
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@Netflix has been testing this feature to exclude their current subscribers from acquisition campaigns#DoubleClickLivestream -
We’re adding audience list controls to Programmatic Guaranteed so marketers can exclude/include specific audiences.
#DoubleClickLivestream -
We're announcing DBM planning, bringing the power of programmatic planning directly into the DoubleClick stack.
#DoubleClickLivestream -
We're helping publishers maximize yield with features that remove complexity and improve UX and speed.
#DoubleClickLivestream -
We’re pleased to announce support for outstream video ads in non-video content as part of our DFP Platform.pic.twitter.com/TA1zDuMuXK
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Video is growing like crazy. We want to help advertisers reach audiences with video in a more creative way.
#DoubleClickLivestream -
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We now offer a complete solution for publishers to place
#nativeads across all of their web and app inventory.#DoubleClickLivestream -
Advertisers will be able to buy native ads programmatically, at scale, in Bid Manager.
#DoubleClickLivestreampic.twitter.com/PBGh59fyZS
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We’re launching Programmatic Native in Bid Manager to make better ads that fit the environment and improve UX.
#DoubleClickLivestream -
We're investing in AMP Landing Pages to speed up and improve the post-click experience too.
#DoubleClickLivestreampic.twitter.com/91g5yj6rK6
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We’re announcing AMP for Ads, AMP technology applied to ad creatives so everything loads fast.
#DoubleClickLivestream
DoubleClick
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