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But isn't she selling jeans? Khloe Kardashian shows off her CHEST in black lace bra for new Good American promo

Published: 14:28 EST, 3 February 2017 | Updated: 14:44 EST, 3 February 2017

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She has a jeans line called Good American. But Khloe Kardashian knows what sells a pair of jeans these days: cleavage.

The 32-year-old Keeping Up With The Kardashians star made her bosom a focal point in her new promo for the brand.

In the short clip, the girlfriend of Tristan Thompson can be seen pulling down her leather jacket so viewers can get a good look at her black lace bra.

No jeans here: Khloe Kardashian showed off her black lace bra in a promo clip for Good American jeans on Friday

Another top: Here the 32-year-old bombshell is wearing a black tank top

At least here we see a little bit of jeans: The blonde is here in a lace top

The clip features Khloe in several different black tops.

One looks like a bra, one looks like a bustier and another appears to be a tank top. There is also a smoldering black and white photo of the former Khloe & Lamar star.

In other shots, she has a jean jacket.

Filter: There is also a smoldering black and white photo of the former Khloe & Lamar star

Khloe has outdone herself again: Here she has on a white ripped shirt. Still no jeans

And there they are: Finally a good look at her black Good American jeans can be seen on Instagram

On the Good American website, the company is explained.

'GOOD AMERICAN is a denim focused fashion brand designed for a curvier, sexier and stronger shape,' the mission statement began.

'The pivotal brand originated from a conversation between Khloe Kardashian and Emma Grede about what it means to be a woman today.

Her squad: On the Good American website, the company is explained. 'GOOD AMERICAN is a denim focused fashion brand designed for a curvier, sexier and stronger shape,' the mission statement began

And here: The ladies are also seen in Khloe's promo clip

'We believe everybody deserves to be shown off. Fashion should be made to fit women, not the other way around. Body ideals really have shifted in the last few years,' said Emma.

'Emma and I both agreed there was something missing from the denim community,' said Khloe.

'Whenever we bought new jeans, it was hard for us to find a pair that fit our body types, and even when we did they’d always need alterations. We knew if we both had this problem, there must be tons of girls who did too. So we set out to make a denim line that’s sexy and flattering, and made to fit you – not the other way round.'