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US Sports

How the All Blacks are helping the Super Bowl contenders

All Blacks fan: Atlanta Falcons head coach Dan Quinn.

Atlanta Falcons NFL head coach Dan Quinn will look just about anywhere for a winning edge ahead of Sunday's Super Bowl in Houston, and said he has been hugely inspired by the extraordinary legacy of the New Zealand rugby team.

It's the Super Bowl, but with puppies

On the run: Two puppies in action in last year's Puppy Bowl.

The most adorable curtain-raiser for the Super Bowl is back for another season, as puppies and other critters take to the field for the 2017 Puppy Bowl.

Super Bowl teams give Trump silent treatment

Colourful show: Football fans snap photos of the 3D light show projected on water at the Super Bowl Live event in Houston.

​While much of the world is talking about US President Donald Trump's executive orders, including travel restrictions on seven Muslim-majority nations, players and coaches at the Super Bowl remain silent.

Emails reveal Falcons concerns over painkillers

Concentrating on the game: Falcons' players are tuning up for the Super Bowl.

A series of emails dating from 2010 shows the Atlanta Falcons, from their head trainer to team management, were concerned about an "excessive" reliance on painkillers to treat players that could embarrass the team and league, according to evidence in a lawsuit by former players.

McGregor slams Ronda Rousey haters

Straight shooter: Conor McGregor.

Reigning UFC Lightweight Champion Conor McGregor says he takes no joy from Ronda Rousey's downfall and believes those who do need to reconsider their perspectives.

Brady desperate to put Deflategate to bed

New England Patriots quarterback Tom Brady.

New England Patriots quarterback Tom Brady is the man who has everything -- leading man good looks, super model Gisele Bundchen as his wife, lovely children and hundreds of millions of dollars in earnings.

Super Bowl has proven immune to ratings fatigue

"It has sort of become kind of a national holiday:" Rick Burton, professor of Sport Management at Syracuse University.

A Super Bowl blowout will not help the National Football League but it will not hurt either as industry experts say the American sporting juggernaut will roll on regardless of the championship game's result.