![A technician at the Dutch clinic noticed a problem in a kind of in vitro fertilisation treatment known as ...](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/t/c/e/7/l/image.related.landscape.380x253.gtj706.png/1483048059148.jpg)
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![Having a glass-half-full approach to IVF can make a big difference to the experience.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/3/i/f/g/s/image.related.wideLandscape.460x259.118lzs.gmwiu1.png/1476129307510.jpg)
Finding a positive path through IVF
It’s not surprising that IVF is often seen as a negative journey towards the ultimate positive, but having a glass-half-full approach can make a big difference to the experience.
![Transparency, accountability and responsibility are essential measures to protect IVF vulnerable patients.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/3/y/d/l/z/image.related.wideLandscape.460x259.ghy0z5.gmwiu1.png/1457044999554.jpg)
Why IVF success rates may not be what you think
Transparency, accountability and responsibilityare essential measures to protect IVF vulnerable patients.
![Christopher Scanlon](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/1/z/v/4/h/image.related.landscape.120x80.2evni.gmwiu1.png/1457044999554.jpg)
![Improvements in IVF have led to significant increases in both treatment and success rates, but at what cost?](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/2/8/i/w/n/image.related.landscape.120x80.28ivp.gmwiu1.png/1457044999554.jpg)
![140x93_ivf](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/n/d/3/m/image.related.landscape.120x80.2eln.gmwiu1.png/1457044999554.jpg)
![Sarah, Aaron and Finnian Hawker.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/1/z/x/s/v/image.related.landscape.120x80.1zxst.gmwiu1.png/1457044999554.jpg)
Latest
![Sofia Vergara](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/1/0/8/w/i/s/image.related.landscape.300x200.gt7b1r.png/1481237939784.jpg)
Sofia Vergara sued by her frozen embryos for the right to life
A legal saga took an extraordinary turn as it emerged that the actress is now being sued by her frozen embryos.
![Kristen Tripson with her children Alice, Lillian and Jack.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/t/5/0/f/d/image.related.landscape.300x200.gt50o1.png/1480995291865.jpg)
Woman who fell pregnant after husband's death welcomes baby
A US woman who fell pregnant to her husband six months after his death has given birth to a beautiful baby girl.
![The ACCC has warned IVF clinics against making success rate claims without adequate disclosures.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/1/0/7/d/p/w/image.related.landscape.300x200.gspi9k.png/1479547065497.jpg)
Why you shouldn't rely on 'success rates' when deciding on an IVF clinic
Couples desperate to have a baby should not rely on success rates alone to help them choose an IVF clinic.
![<i></i>](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/s/s/a/2/q/image.related.landscape.300x200.gss9xl.png/1479431873529.jpg)
Five traps to be aware of when reading IVF clinic websites
Clinics provide IVF success rates in often confusing ways because there is no agreed format on how this information should be presented.
![IVF providers have been caught in a "race to the bottom", ACCC says.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/r/s/f/m/a/image.related.landscape.300x200.gsooix.png/1479196116886.jpg)
IVF clinics in the firing line for making false and misleading claims
Some of Australia's leading IVF clinics have been caught advertising false and misleading information about their success rates in what the Australian Competition and Consumer Commission has described as a "race to the bottom" targeting vulnerable people.
![Fertility treatment for the two girls cost a combined $32,000.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/s/m/v/o/a/image.related.landscape.300x200.gsmug3.png/1478922456927.jpg)
'It's not really a choice': Jo's $32,000 babies
Fertility clinics are selling unproven and expensive treatments to desperate couples, as the number of women seeking IVF treatment continues to rise.
!['They often make the same wrinkly-nose expression and have similar features, including pointy chins, hair that swoops to ...](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/p/x/p/c/u/image.related.landscape.300x200.gnzhaq.png/1477345932934.jpg)
Why connecting with our son's sperm donor siblings changed our lives
In the spring of 2012, while my wife was reading novels on Cape Cod, I was glued to my laptop, shopping for sperm.
![Justin Hemmes opened up his waterfront, family mansion on Thursday to raise funds for a public IVF centre.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/q/r/4/j/g/image.related.landscape.300x200.gs1bo8.png/1476390601065.jpg)
Justin Hemmes opens waterfront, family mansion in aid of public IVF centre
It's not every day you get to hang out in Merivale boss Justin Hemmes' back garden, but the millionaire bar tsar opened up his palatial family home on Thursday to raise funds for a fertility centre.
![Researchers have followed boys who were born via IVF in the early 90s.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/r/x/7/a/7/image.related.landscape.300x200.grx5em.png/1475806136219.jpg)
Boys born through common IVF technique may suffer infertility, study finds
Boys born through a common type of IVF treatment are suffering from low sperm counts and may not be able to have children naturally, a study suggests.
![Samantha Jefferies after her court win.](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/r/u/9/5/s/image.related.landscape.300x200.gru94i.png/1475539397868.jpg)
Woman wins right to have her dead husband's baby
After a lengthy court case, a 42-year-old British woman has won the right to use her deceased husband's sperm to have a baby.
![<i></i>](/web/20170128223554im_/http://www.essentialbaby.com.au/content/dam/images/g/r/s/f/m/a/image.related.landscape.300x200.grsf29.png/1479196116886.jpg)
IVF patients lose embryos in SA storms
Twelve families have lost embryos at an Adelaide fertility clinic hit by power outages.
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