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Weapons and weapon accessories

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Twitter Ads Policies

This policy applies to Twitter’s paid advertising products, which are Tweets, trends and accounts.

For more information about Twitter’s paid advertising products, click here. 

For information about Twitter’s other policies, click here.

What's the policy?

Twitter prohibits the promotion of weapons and weapon accessories globally.

What products or services are subject to this policy?

This policy applies, but is not limited, to:

  • Guns, airsoft guns, air guns, blow guns,  and rifles
  • Gun parts and accessories: mounts, grips, magazines, and ammunition.
  • Explosives, bombs and bomb-making supplies/equipment
  • Fireworks and pyrotechnic devices
  • Knives that could be used to inflict harm, including, but not limited to:
    • butterfly knives (e.g., balisongs)
    • fighting knives
    • switchblades
    • disguised knives (e.g., air gauge, belt buckle, lipstick, and writing pen knives)
    • throwing stars

What products or services are not subject to this policy?

This policy generally does not apply to:

  • Bows and arrows, crossbows
  • Hunting equipment and accessories other than weapons, such as sights, scopes, belts, holsters, slings, clothing and decoys
  • Stun guns, mace, and other similar self-defense products
  • Camping knives, kitchen knives, and other similar utility knives
  • News and information about weapons e.g. provided by blogs, news sites, defense manufacturers.
  • Gun classes and ranges that do not sell weapons or ammunition
  • Martial arts equipment and accessories
  • Non-working guns and swords promoted as collector’s items

How does this policy vary from country to country?

This policy applies to Twitter Ads in all countries.  The following country-specific guidelines provide further examples of ads prohibited on the Twitter Ads Platform.

Argentina

  • Replica and imitation weapons may not be promoted or sold to children.

Malaysia

  • Weapons training and classes are prohibited.

UK

  • Stun guns may not be promoted or sold.

What do advertisers need to know about this policy?

Review our guidelines and make sure you understand the requirements for your brand and business. You are responsible for all your promoted content on Twitter. This includes complying with applicable laws and regulations regarding advertisements.

Have questions or feedback about something on this page?

If you are an advertiser whose account or Tweets are under review and you would like to check on the status or request an expedited review, please log in to ads.twitter.com and file a support ticket using the Help? button in the top right corner of your ads dashboard.

Learn more about blocking or dismissing ads by reading this article on “Reporting Twitter Ads”. To report an ad that is potentially violating these policies, use the Report an Ad form.

Using Twitter Ads Policy, the Twitter Rules and our Terms of Service, we will examine reported violations and take appropriate action.

If you are interested in advertising on Twitter and want to learn more, please visit business.twitter.com.