Social Media

The Ultimate Social Media Branding Guide
Plus, get a bonus checklist to start getting it done right now!

Create a strong personal brand across all your social platforms with this no-nonsense guide. It gives you everything you need to know from start to finish including usernames, bios, profile picture, cover photos, keywords, and content.

This is truly an "all you need to know" guide: http://dustn.xyz/smbrandguide

Creating a cohesive social media presence that drives brand equity across multiple platforms takes intentionality and planning. I've gone through and listed everything I thought was relevant to making this happen.

One of the most important tips though is this:

"SocialMedia branding isn't just about looks, it's about the content you share consistently."

You could have a downright crappy profile picture, poorly branded website and a lame bio but if you're consistently sharing targeted content that meets your audience's needs/wants, and you'll win.

Have you ensured your personal branding across social media is this air-tight?

#socialmedia #branding

The Future of Social Media (And How to Prepare For It)
State of Social Media 2016 Report http://dustn.ws/2fZSQJJ

Great study by the +Buffer team and some really stunning insights gathered through a survey of over 1,200 marketing pros.

As I expected, Facebook video is going to be a big focus in 2017 and businesses are more interested in creating video content than ever.

It was also great to see that blogging is actually of more interest than the LIVE video aspect. So while video is reaching its peak, home-grown blog content is still a slightly bigger priority than live streaming.

What are your predictions for #SocialMedia in 2017?

Vote for Google+ Collections Support in Buffer!

Since +Buffer just recently released the ability to share to +Google+ profiles, I think it would be awesome if they took it one step further and supported Collections.

Help make this a reality by voting here:
https://buffer.uservoice.com/forums/257855-feedback-and-ideas/suggestions/10792152-google-collections

Why is it so important that Collections are supported?

Google is making some big bets on its Collections feature. Over the past year they've made sure that it is successful by giving Collections posts a boost in the Home feed above and before Public posts. At +Steady Demand we've tested this to be true: Collections posts get far greater reach and drive far more follower growth than posts that are just Public.

So to all my social media manager friends out there who both USE +Buffer and understand the power of best Google+ practices, please vote for that feature!

#socialmedia #tools #socialmediamanagement

In case you missed it...
The BIGGEST Social Media Mistake is Not Having a Website

For many newcomers to the world of #SocialMedia success, they fall into the trap of thinking "All I need is a [social network profile]. I don't need a website."

But time and time again, it's proven to spell disaster.

I give several real-life examples of how this mentality has nearly annihilated people's success overnight. And now with the recent shut down of Vine, this advice is as important as ever.

Read the full blog post here: http://dustn.ws/2gbxDjc

Do you have a website as the cornerstone of your social media strategy?

#socialmedia #marketing #strategy

Calling all #SocialMedia #Optimization nuts... wanna take a look at something top-secret? Leave a comment below.

LinkedIn for Freelancers: Ultimate Guide for a Profile That Wins Business
http://dustn.ws/2fOgpW1

This post from +Daniel Futerman gives you some quick, actionable and highly effective ways to boost your LinkedIn presence. So many people under-utilize the platform and have left their profiles neglected and lackluster.

After reading this article I went straight over to LinkedIn and joined some active groups--I think that's where the true power lies.

Do you have any LinkedIn Groups you're a part of?

#linkedin #socialmedia #marketing

5 Surprising Reasons to Reconsider Google+ for Marketing
But the BIG ANNOUNCEMENT at the end of the post: Buffer now supports Personal Google+ Profiles! http://dustn.ws/2fhmqMF

Most of us here on Google+ know the value, right? Aside from the SEO benefits, we know just how engaging the community can be if you spend the time to engage first. So most of this article, for us Google+ veterans, is common knowledge.

But then at the end of the post they announce that +Buffer now supports connecting and posting to Google+ profiles! What a glorious day! In fact, I'm actually publishing this post using my Buffer account.

Not only does this mean you can share to your Google+ profile from anywhere on the web (using the Buffer Browser Extension) but it also means if you're a Buffer for Business customer, you get the full benefit of Analytics!!!

So, who all is rushing to connect their profiles?

[CC: +Ben Fisher, +Peg Fitzpatrick, +Jeff Sieh]

#socialmedia #marketing #googleplustips