Apple predicts its system that turns iPhones into "digital wallets" can unleash a new round of competition between banks on credit cards, pushing lenders to offer shoppers more perks for paying on credit.
As part of a bitter fight with four local banks over Apple Pay, a new submission from Apple say its payment system should prompt lenders to offer their customers more promotions, such as cash-backs or bonus frequent flyer points.
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Banks, Apple in stoush over digital wallets
A draft decision from the ACCC denies several of the big banks from negotiating as a bloc with Apple for access to its NFC technology.
It says this is likely because Apple Pay, which allows tap-and-go payments on the iPhone, also makes it easy for customers to quickly switch their "default" card used for payments on the iPhone, and go to a rival if there is a better deal on offer.
In the United States, Canada and the United Kingdom, Apple says lenders have competed more aggressively for customers by offering deals to entice people to use the bank's card in Apple Pay.
The types of perks included extra frequent flyer points, discounts on shopping, or cash-backs, it said, pointing to offers from big foreign banks such as Citi, Wells Fargo, Chase Bank and UK lender TSB.
"Apple expects that, with a range of payment cards available in [its] wallet [product] in Australia, the same increase in competition is likely to occur in Australia as has been evident in these other jurisdictions," the submission said.
Apple also argued its system would allow smaller lenders to better compete with banks in the card market, because they had less resources to develop their own digital wallets.
A perceived lack of competition in credit cards has been a concern for government, with Treasury last year saying banks did not compete fiercely on credit card interest rates.
Apple's prediction is included in a new submission the technology giant, published on Friday, as part of its long-running fight with Westpac, National Australia Bank, Commonwealth Bank and Bendigo Bank, over Apple Pay.
The banks are seeking permission from the Australian Competition and Consumer Commission to team up in their talks with Apple and launch a collective boycott of Apple Pay, but the draft ruling went against the banks last year.
ANZ Bank has broken from its rivals and is offering its customers Apple Pay, as are several smaller lenders.
In a fight where both sides are immensely powerful, and both claim their actions will benefit consumers, ACCC chairman Rod Sims said in November the decision was "finely balanced'. A final decision is expected next month.
One reason Mr Sims leaned in Apple's favour was that he believed non-bank digital wallets could become a "disruptive technology" that could boost competition by making it easier for customers to switch card providers, and not get locked into banks' own digital wallets.