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Budweiser Goes Political With Pro-Immigration Super Bowl Ad
In any other year, a beer ad depicting an immigrant sailing across the sea to find the American dream would not be controversial.
This is not any other year.
Budweiser's new Super Bowl ad portrays the 1857 journey of its co-founder Adolphus Busch from Germany to St Louis. Upon arrival, he's welcomed with xenophobia as an angry American yells, "You're not wanted here! Go back home!"
He eventually meets Eberhard Anheuser, another German immigrant and together they create Budweiser, a brand so ingrained in the United States psyche that it literally renamed itself "America" during last year's election.
"You're not wanted here! Go back home!"
Now most brands don't want to admit to being political in this day and age, and so a company spokesperson told AdWeek there was "no correlation with anything else that's happening in the country."
President Donald Trump sits in the Oval Office. A Budweiser spokesperson said its Super Bowl ad has "no correlation with anything else that's happening in the country."(Photo: Jonathan Ernst/ Reuters)
But that wasn't enough for Breitbart readers, who threatened to boycott the brand over the ad which they considered anti-Trump. They were especially angry because Anheuser-Busch is owned by the European conglomerate InBev.
Days after President Donald Trump signed an executive order banning Syrian refugees from the United States, Air Canada also released a new ad focused on immigration, reuniting a family from the war-torn region.
You can watch that ad below: