Leaderboard | |
---|---|
Dimensions | 728 x 90 |
File load (max) | 150K (HTML5) | 40K (Image) |
Subsequent load (max) | 2MB (HTML5, polite) | 10MB (HTML5, user-initiated) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
|
Expandable |
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 728 x 270.
|
z-index |
0 - 4,999 for a standard Leaderboard
5,000 - 1,999,999 for an Expandable Leaderboard (the entire expandable ad unit should be set within this range)
|
Example |
MPU | |
---|---|
Dimensions | 300 x 250 |
File load (max) | 150K (HTML5) | 40K (Image) |
Subsequent load (max) | 2MB (HTML5, polite) | 10MB (HTML5, user-initiated) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
|
Expandable |
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Down and Left.
Max. expanded dimensions - 600x300.
|
z-index |
0 - 4,999 for a standard MPU
5,000 - 1,999,999 for an Expandable MPU (the entire expandable ad unit should be set within this range)
|
Example |
Double MPU | |
---|---|
Dimensions | 300 x 600 |
File load (max) | 150K (HTML5) | 50K (Image) |
Subsequent load (max) | 2MB (HTML5, polite) | 10MB (HTML5, user-initiated) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
|
Expandable |
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Left.
Max. expanded dimensions - 600x600.
|
z-index | 0 - 4,999 |
Example |
Super Leader | |
---|---|
Dimensions | 970 x 90 |
File load (max) | 150K (HTML5) | 50K (Image) |
Subsequent load (max) | 2MB (HTML5, polite) | 10MB (HTML5, user-initiated) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
|
Expandable |
onclick - Yes. Must include button to contract back to initial size.
onmouseover - Maybe, but please check with us first.
Expansion direction - Down.
Max. expanded dimensions - 970x300.
|
z-index |
0 - 4,999 for a standard Super Leader
5,000 - 1,999,999 for an Expandable Super Leader (the entire expandable ad unit should be set within this range)
|
Example |
Billboard | |
---|---|
Dimensions | 970 x 250 |
File load (max) | 150K (HTML5) | 50K (Image) |
Subsequent load (max) | 2MB (HTML5, polite) | 10MB (HTML5, user-initiated) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
Video may be auto-play if polite loading, otherwise user-initiated.
Audio must be user initiated.
|
Expandable | No |
z-index |
0 - 4,999
|
Example | |
Notes |
Billboards are one of the IABs 'Rich Media Branding Units'
In line with most of the industry, we do not insist on a close button to collapse the ad; however if it is collapsible, it must pull the site up with it.
|
Button | |
---|---|
Dimensions | 300 x 100 |
File load (max) | 100K (HTML5) | 20K (Image) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@sitpub.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise image redirects are our preference. Send to ads@sitpub.com
|
Expandable | No |
Example |
Filmstrip | |
---|---|
Dimensions | 300 x 600 |
File load (max) | 200K (HTML5) |
Subsequent load (max) | 2MB (HTML5, polite) | 10MB (HTML5, user-initiated) |
File Formats | HTML5 |
Serving |
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Expandable | No |
Example | |
Notes |
Backup image recommended.
Video must be user initiated.
Audio must be user initiated.
They are the same size as a Double MPU, but with slightly different specs.
Portrait ads are one of the IABs new 'Rising Star Ad Units'
|
Portrait | |
---|---|
Dimensions | 300 x 1050 |
File load (max) | 250K (HTML5) |
Subsequent load (max) | 2.5MB (HTML5, polite) | 20MB (HTML5, user-initiated) |
File Formats | HTML5 |
Serving |
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
Video must be user initiated.
Audio must be user initiated.
Portrait ads are one of the IABs new 'Rising Star Ad Units'
|
Smartphone Banner | |
---|---|
Dimensions | 300 x 50 |
File load (max) | 60K (HTML5) | 30K (Image) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Smartphone Banners run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
|
Expandable |
onclick/touch - Yes. Must include button to contract back to initial size.
Expansion direction - Down.
Max. expanded dimensions - 300 x 250.
|
z-index |
0 - 4,999
|
Example |
View live example
Best viewed on a smartphone! |
Smartphone Wide Banner | |
---|---|
Dimensions | 320 x 50 |
File load (max) | 60K (HTML5) | 30K (Image) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Smartphone Wide Banners run on The Register's Mobile site and/or our Mobile Apps (iOS and Android).
|
Expandable |
onclick/touch - Yes. Must include button to contract back to initial size.
Expansion direction - Down.
Max. expanded dimensions - 320 x 416.
|
z-index |
0 - 4,999
|
Example |
View live example
Best viewed on a smartphone! |
Smartphone Interstitial | |
---|---|
Dimensions | 300 x 250 |
File load (max) | 100K (HTML5) | 40K (Image) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Smartphone Interstitials run on The Register's Mobile site.
|
Expandable |
No
|
z-index |
0 - 4,999
|
Smartphone Adhesion Banner | |
---|---|
Dimensions | 320 x 50 or 300 x 50 |
File load (max) | 60K (HTML5) | 35K (Image) |
File Formats | GIF, PNG, JPG, HTML5 |
Serving |
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Smartphone Adhesion Banners are one of the IAB's 'Mobile Rising Star' units.
They are the same size as a Smartphone Banner or Smartphone Wide Banner, but with slightly different specs. The main difference is that they occupy a fixed position at the bottom of the display device, such that they remain visible as the reader scrolls up or down the page.
|
Newsletter Ad | |
---|---|
Dimensions | 468 x 60 |
File load (max) | 40K (Image only) |
File Formats | GIF, PNG, JPG |
Notes |
Newsletter sponsorships are sold on a per day or per week basis.
|
Serving |
Click tracking only, no impression tracking - send ad and click-through URL to ads@sitpub.com
|
Welcome Ad | |
---|---|
Dimensions | 640 x 480 or 800 x 600 |
File load (max) | 200K (HTML5) | 60K (Image) |
File Formats | GIF, PNG, JPG, HTML5 |
Notes |
Welcome Ads are full page overlays which serve only on the first page of the user's session (hence 'Welcome').
They display for 15 seconds and then disappear to reveal the page underneath.
The user may hit 'Skip' to remove the ad earler.
|
Serving |
1st Party - send ad and click-through URL to ads@theregister.com
3rd Party - we use DFP, so if you use DFA please supply InReds, otherwise script or iframe tags are fine. Send to ads@theregister.com
|
Notes |
Backup image recommended.
|
Expandable | No |
z-index | 2,000,000 - 2,999,999 |
Example |
Textlink | |
---|---|
Format | Between 40 and 60 characters of plain text, inclusive of spaces and punctuation, and click-though URL. |
Serving |
Click counting only.
No impression tracking or reporting.
|
Example |
"Click here to find out more about our excellent product"
[55 characters]
|
Roadblock | |
---|---|
Notes |
A Roadblock is not in itself an ad. A Roadblock means 'all the ads on the page'. This can be any combination of :-
We optionally also incorporate a 'Skin' which sits to the left and right of the page in the otherwise unused space.
Skins are either :-
Skins are 1920 x 1080, and up to 200K. 1,000 pixels down the middle is obscured by the site itself and should be kept plain. Any important messaging/CTA should be clear on a 1280x768px res screen (1260x640px visible once you consider the browser menus, scroll bar etc). Download template [PSD] - Download example, with instruction
Skins for The Channel Roadblocks use the same specs as above, except the top 116px of the skin is initially covered by the masthead but becomes visible as you scroll down.
|
Example |
Bespoke Ad Units | |
---|---|
Notes |
If you don't see the unit your looking for here, just ask.
We've run all kinds of ad units at various times, and we're generally quite accommodating.
We can deliver most of the AIB's display and mobile 'Rising Stars'.
We may also be able to help you resize or re-purpose your existing assets to fit with our specs. Again, just get in touch.
|