Not even throwing B-list celebrities out of a plane could help Ten's I'm A Celebrity Get Me Out Of Here beat the might of the tennis on Seven.
The epic men's final between Roger Federer and Rafael Nadal attracted an average five city metro audience of 2.6 million viewers with a handful more tuning in for the end.
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Federer enjoys long night of 'silly' ...
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Roger Federer says he was up all night savouring his Australian Open win.
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Nadal rues missed opportunities
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Rafael Nadal reflects after he was unable to stop a rampaging Roger Federer in the back end of the fifth set.
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Federer wins 18th Grand Slam title
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Roger Federer has defeated Rafael Nadal in a five set thriller to claim his fifth Australian Open.
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Defying all expectations, Roger Federer and Rafael Nadal will meet in the final of the Australian Open on Sunday.
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Serena Williams claims 23rd Grand Slam ...
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Serena Williams has beaten her sister Venus 6-4 6-4 in the Australia Open final to claim a 23rd Grand Slam title.
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Nadal to face Federer after nailbiter
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Rafael Nadal defeated Grigor Dimitrov in an incredibly tense five setter that went for just under five hours.
Federer jumps for joy after Open win
Roger Federer's wild celebration after winning his 18th Grand Slam was a joy to behold, as the Swiss overcame Rafael Nadal in five sets to claim the 2017 Australian Open.
That marks the biggest television audience for the tennis since 2005 and one million extra viewers than tuned in to watch Novak Djokovic beat Andy Murray in 2016.
The tennis ratings were more than double the audience Ten managed to secure for the first episode of I'm A Celebrity ... which saw notable folk as diverse as Steve Price, Lisa Curry Kenny, Casey Donovan and Tom Arnold entering the South African jungle.
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The first part of the show, which saw the celebrities arrive in the jungle, attracted an average audience of 963,000 in the capital cities before a handful more tuned in to see them undertake their first challenges.
I'm A Celebrity ... was in seventh position for the night overall, but Ten will be happy with the numbers which are only slightly down on what the show achieved from the starting blocks last year.
While Seven and Ten both have cause to celebrate, programmers at Nine will be wringing their hands over their Sunday night results.
The return of 60 Minutes attracted a disappointing audience of just 588,000, while their new US drama Lethal Weapon fared even worse with just 488,000 watching in the metro markets.
The massive numbers for the tennis also helped Seven take out the third position for the night with some of the overflow helping Sandra Bullock's 1995 film The Net secure an audience of 1.4 million.
The Top 10
Australian Open men's finals (Presentation) - Seven - 2,772,000
Australian Open men's finals - Seven - 2,627,000
The Net - Seven - 1,455,000
Australian Open men's finals (Preview)- 1,235,000
Seven News - Seven - 1,195,000
Nine News - Nine - 1,110,000
I'm A Celebrity... (Opening Night) - Ten - 1,103,000
I'm A Celebrity... (Welcome to the Jungle) - Ten - 963,000
60 Minutes - Nine - 588,000
ABC News - ABC - 562,000
Ratings courtesy OzTam