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CES 2017: LG launches super-thin 'wallpaper' Ultra HD OLED TV

Taking wall-mounting to new extremes, LG's 2.57mm thick flexible Ultra HD OLED screen clings to your wall like a fridge magnet.

The quest for super-thin televisions continues at this week's CES electronics show in Las Vegas, with LG's W7-series "Picture-on-Wall" design attaching to a flat magnetic wall bracket -- eliminating the gap between the television and the wall. The bracket is intended for professional installation and comes with a wall-mounted soundbar supporting the Dolby Atmos advanced surround sound format with upwards-firing speakers.

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Picking up a 2017 CES Best of Innovation Award, the 65 or 77-inch screen is flexible thanks to the fact that, unlike LED screens, OLED displays do not require a backlight. The screen is so thin that the soundbar also acts as a breakout box to host the television's smarts and HDMI video connectors.

Heart of darkness

The wallpaper television comes as LG finally unveils its first Ultra HD Blu-ray player — supporting the advanced Dolby Vision HDR standard along with the HDR10 format. HDR offers more detail in the bright highlights and deep shadows, with Dolby Vision HDR recalibrating the screen for every scene.

More than 80 studio titles are compatible with Dolby Vision and more than 100 titles with Dolby Atmos. Meanwhile 100 more hours of original content is available in Dolby Vision across leading streaming video services such as Netflix.

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LG's 2017 OLED television range is 25 per cent brighter than last year's models and supports several new HDR modes. The new "Advanced HDR by Technicolor", also known as Active HDR, applies frame-by-frame analysis to standard HDR10 content in an effort to mimic the benefits of Dolby Vision metadata. LG is also adding a "Technicolor Expert Mode" to its televisions, supporting advanced calibration.

The new televisions also support the Hybrid Log Gamma standard, developed jointly by Britain's BBC and Japan's NHK to allow them to embed the extra detail of HDR in a broadcast signal. Meanwhile LG's new "HDR Effect" applies contrast upscaling to add HDR-esque effects to Standard Dynamic Range content.

Get smart

LG also unveiled a range of smart home appliances at CES powered by its cloud-based "DeepThinQ" machine learning platform, tying in to Google and Amazon to support voice and image-based processing along with Amazon Alexa voice services.

All 2017-model LG appliances will be internet-enabled, including a smart fridge with a built-in 29-inch LED touchscreen running a version of LG's webOS 3.5 smart TV platform. Integration with Amazon Alexa will enable users to add items to their shopping list — or make purchases directly from Amazon using Dash replenishment — by speaking to their fridge. Remote access to internal cameras will also let owners check what's in the fridge while they're at the supermarket.

Meanwhile LG smart airconditioners will study usage habits to pre-emptively cool rooms, smart vacuum cleaners will learn to recognise specific obstacles and smart washing machines will allow for environmental conditions such as hard water and high-dust environments.

At the centre of the smart home, LG's Hub Robot follows in the footsteps of Google Home and Amazon Echo, acting as a central control centre for the smart home which includes controlling appliances and other robots such as vacuum cleaners and lawnmowers.

Adam Turner travelled to CES as a guest of LG.

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