Cars
Alfa Romeo's make-or-break moment
This latest release from the luxury giant is part of a $1 billion brand makeover. Will it work?
Toby Hagon oversees all things Drive across Fairfax’s broad range of publications, which includes Drive.com.au. Drive is a leader in online automotive editorial content and its authoritative articles, videos, blogs and analysis pieces are also distributed across some of Australia’s leading news websites, including smh.com.au, theage.com.au, brisbanetimes.com.au, canberratimes.com.au and watoday.com.au.
This latest release from the luxury giant is part of a $1 billion brand makeover. Will it work?
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