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The Goals

  • Monetize video inventory.
  • Integrate print and video offering.
  • Provide advertising clients with maximum target coverage and new interaction models.

The Approach

  • Employed DoubleClick solutions.
  • Offered video inventory for sale programmatically.
  • Helped clients capitalize on the branding opportunities of video.

The Results

  • Advertising revenue from video increased 239%.
  • Revenue from private marketplaces grew 355%.
  • Year-on-year eCPM improved by 30%.

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Published January 2016

Italy’s Sport Network – publisher of Corriere dello Sport and Tuttosport – knows that success depends on anticipating market trends and understanding what clients want. Capitalising on the appetite for online video among the sport and motor racing fans who make up its core audience, Sport Network used DoubleClick technology to successfully monetize the brand’s video inventory. 

We really like working with Google. Thanks to their support and contribution we're always at the forefront of innovation and experimentation.

- Carlo Pasquazi, Digital Advertising Director, Sport Network

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