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Guide

Three changes marketers can make today to prepare for data-driven creative

Programmatic buying coupled with data-driven creative can deliver more effective digital advertising campaigns. But connecting the dots between the data and the creative can be a challenge. Here we provide a framework to help you do it successfully.

Power your creative with data

Power your creative with data

The integration of DoubleClick dynamic creative and DoubleClick Bid Manager helps you hit the bullseye every time. Use audience signals to get the right message to the right consumer at the right moment. You can even tailor creative concepts for each audience segment.

Expand your creative canvas

Creativity has no limits with Google Web Designer and DoubleClick Studio. Make use of all features and formats available today—like IAB rising stars, mobile in-app, expandable video, interactive in-stream, and Youtube Mastheads—plus new innovations from the Google Tech Lab.

Engage audiences across screens

Google Web Designer is a powerful, intuitive environment for building HTML5 ads for in-app, video and dynamic campaigns. DoubleClick integration makes it easy to manage cross-screen campaigns and even preview them in a mobile environment.

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Digital Marketing solutions for Creative

DoubleClick

Creative Solutions

Build and manage your video, mobile, dynamic and rich display creative, all in one place.

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DoubleClick

Campaign Manager

Deliver rich media creative at scale with DoubleClick Studio integration.

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Google

Web Designer

Bring your creative vision to life with beautiful, interactive HTML5 content.

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What's new

Content CollectionView
Content Collection

Explore more about data-driven creative

Case StudyView
Case Study

Fly Buys boosts reward point redemptions with data-driven creative

Op-EdView
Op-Ed

An inside look at Google's marketing and media strategy

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