The creatives behind the new branding for the $1.2 billion Perth Stadium have avoided controversy by using a colour associated with probably the only Perth sports team unable to play there.
West Perth-based Rare completed work on the stadium's brand following liaison with stakeholders and architects after winning the initial tender.
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Perth Stadium by drone
Brett Flatters took his drone out of a spin across the river in East Perth on Saturday to check out the process of the new Perth Stadium.
Rare said the brand identity communicates Perth Stadium's vision of a vibrant and active precinct; inclusive, diverse and uniquely West Australian.
Importantly, the colours do not represent either of the stadium's main tenants - AFL teams Fremantle and West Coast - but instead probably WA's most successful sporting organisation, the Perth Wildcats, who are well settled at their new Perth Arena home.
But WA's T20 team, the newly-crowned BBL champions Perth Scorchers, could play at the new stadium, with the logo strongly resembling the franchise's colours and design.Â
Rare said its branding drew inspiration from the Stadium's linear facade and halo roof line, with the aim of creating a sense of energy and movement.
Creative director Brett Wheeler said the agency was proud to have been involved in the project.
"It's not every day of the week you get to create the brand identity for such a major landmark," he said.Â
Perth Stadium is the third brand Rare has designed for a major WA project, having already completed logos for the new Perth Children's Hospital (not released as yet) and Elizabeth Quay (pictured).
Work on the Elizabeth Quay branding took years to finalise, and includes the striking 1.6km hoarding and visual identity system that surrounds the landmark.
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