Business

Todd Sampson leaves advertising, Leo Burnett

Todd Sampson is leaving the advertising industry, stepping down from his role as non-executive chairman at Leo Burnett.

Mr Sampson, who is a board member of Qantas and Fairfax Media, publisher of The Australian Financial Review, The Sydney Morning Herald and The Age,  stepped down from his role as chief executive at Leo Burnett in 2015, passing the baton onto Peter Bosilkovski in Sydney and Melinda Geertz in Melbourne.

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"After nearly 10 years and over eight of them as a CEO, it's time for me to finally say goodbye to Leo Burnett. I have always believed your job as a leader is not complete until your succession is in place and thriving and that is the reason I stayed on the last year as a non-executive chair," Mr Sampson said.

"I can confidently now say, my job is done. Peter Bosilkovski in Sydney and Melinda Geertz in Melbourne are doing outstanding jobs and Leo Burnett, a company I will always love, has gotten stronger and stronger."

Under Mr Sampson's tenure, Leo Burnett won a host of accolades, including multiple agency of the year awards, a number of Cannes Lions, as well being ranked the seventh most creative agency in the world.

"Over 20 years ago, I was studying an MBA and my marketing lecturer fell down and broke her back. As a result she got a series of guest lecturers to substitute and one of those was a creative director from an advertising agency," Mr Sampson said.

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"He spoke about ideas, imagination and how an individual's mind could change almost anything. That lecture was the start of a 20-year advertising journey that would twist and turn around the globe and eventually lead me here. I'm very thankful for everything this industry has given me. I've worked with some of the most vibrant, diverse and clever minds on three continents and I'm proud to have been a part of it."

Mr Sampson has also been known for hosting ABC's Redesign My Brain, Network Ten's Body Hack and as a panellist of The Gruen Transfer. He is currently filming another adventure science television series with Discover.

Mr Bosilkovski thanked Mr Sampson for all his time at Leo Burnett.

"Todd may be leaving the industry in a formal capacity, but the impact, influence and invaluable contribution he has had on Leo Burnett and the advertising industry as a whole will always be remembered," he said.

"During his time as CEO, we won Agency of the Year 12 times on a local, regional and global level and were in the world's Top 10 Creative agencies three times."