At this point, most industry watchers would agree that car dealers are a barrier to the electrification of the car industry. Recent studies have painted a negative (borderline disastrous) picture of the electric vehicle shopping experience. Car dealers’ lack of interest in selling EVs have led to poor knowledge about the vehicles, no inventories, cars often being left uncharged and not ready for test drives.
Knowing car dealers make most of their money from service and that EVs have fewer moving parts and therefore require less service, Tesla anticipated the issue and decided to operate its own sales force. But other automakers are stuck with their dealership networks and they are now trying to get them on-board with EVs in order to be competitive in the ongoing electrification of the industry. expand full story