Three powerful sources for building Custom Audiences
Custom Audiences are built from customer data you already have on hand—or can easily get—making it easy to reconnect with the people who have already shown interest in your business.
Find your leads and customers on Facebook
With data from your CRM system or customer contact lists—like phone numbers or email addresses—you can connect with your customers and contacts on Facebook.
Connect with your website visitors
Using the Facebook Pixel—a snippet of code you install on your website—you can create a Custom Audience of people who have visited your website. You can even use the website traffic data to show people ads for things they’ve shown interest in on your website.
Reach the people who use your app
The Facebook SDK—a snippet of code you install in your app—lets you create a Custom Audience of people who use your app, so you can inspire them to return to a game or view an item that they may be interested in buying.
LOOKALIKE AUDIENCES
Find people similar to your customers
You can also find people on Facebook who are likely to become customers by creating a Lookalike Audience. Lookalike Audiences find people similar to the ones you're already connected to, like your customers or people in a Custom Audience.
Learn more about Lookalike AudiencesAdditional resources
Marketing Partners
Get expert help building audiences from a Facebook Marketing Partner or an Instagram Partner.
Advertiser Help Center
Connect with your customers and contacts on Facebook today.
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