Super Bowl LI on Facebook and Instagram
64 million people worldwide joined the conversation on Facebook during Super Bowl LI. Discover the biggest moments and learn 3 ways to win fans' attention during live events.
Facebook IQ
Real Life. Real Insight. Real Action.
By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.
Awards Night on Facebook and Instagram
Engagement around entertainment’s biggest night was stronger than ever in-feed, with the volume of global conversation on Facebook growing 15% year over year in 2016. Here’s a look at how Facebook and Instagram conversations played out during Awards Night in the US and Canada.
Winning hearts on Valentine’s Day
During the first big consumer holiday of the year, people spend billions showing affection. They come to Facebook and Instagram to connect over happiness and heartbreak, and to share in the moment with loved ones of all kinds. We took a look at how conversations played out on our platforms surrounding Valentine's Day 2016.
Holidays & Events
See how people mark different holidays, seasons, events and milestones on Facebook.
Industry Research
Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.
