BRAND OVERVIEW

Over60

Since launching in July 2014, Over60 has very quickly become the ‘go-to’ destination for inspiring content specifically catered to Australians aged over 60.

The site offers the Over60 community a forum to talk about topics relevant to their demographic, discuss relevant issues and support each other during this stage of life.

Over60 covers a wide spectrum of topics – health, travel, finance, news and games.

As this audience is increasingly ‘tech-savvy’, a vast majority of users visit the site via mobile and tablet.