BRAND OVERVIEW
HuffPost Australia launched on August 19, 2015 packed full of exclusive interviews, gorgeous video, shareable lifestyle content and thought-provoking blog posts by some of Australia’s most engaged citizens.
HuffPost Australia brings together leading opinion, entertainment, political, business, lifestyle and sports news, as well as fostering a community for people from all walks of life to connect and be heard by the huge audiences we reach. In our first year HuffPost Australia has grown our audience reach to more than 5 million Australians and has one of the country's most engaged and fastest-growing Facebook audiences.
We've featured blogs by some of Australia's most sought-after voices, including Ian Thorpe, Lisa Wilkinson... and unearthed some incredible previously-unpublished talent. From our global network we've featured everyone from the Dutchess of Cambridge to Jennifer Anniston.
This coverage is served up with a healthy dose of humour and entertainment – an acknowledgement that all of us like a little light with our shade.
Demographics
- 23% 14 to 29
- 26% 30 to 44
- 34% 45 to 64
- 17% 65 Plus
- 29% Social Grade A
- 23% Social Grade B
- 20% Social Grade C1
- 16% Social Grade C2
- 13% Social Grade DE
- 14% Less than $40,000 per year
- 19% $40,000-$79,999 per year
- 16% $80,000-$119,999 per year
- 23% $120,000 or more per year
- 28% Managers
- 4% C-Suites
- 17% Business Decision Makers
- 6% Technical Trades
- 5% Community & Personal Services
- 9% Clerical & Administrative
- 5% Sales
Total digital readership
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Unique Audience1,938,000
-
Page Views12,142,000
-
Time Per Person (hh:mm:ss)0:16:31
Desktop readership
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Unique Audience1,243,000
-
Page Views5,094,000
-
Time Per Person (hh:mm:ss)0:09:42
Smartphone readership
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Unique Audience491,000
-
Page Views5,520,000
-
Time Per Person (hh:mm:ss)0:36:54
Tablet readership
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Unique Audience305,000
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