Fairfax Media’s The Australian Financial Review Magazine was named Newspaper Inserted Magazine of the Year for the third consecutive year at the 2015 Australian Magazine Awards.
Judges cited: "Keeping true to its brand, The Australian Financial Review Magazine continues to grow and innovate. Its brand extensions and digital offerings put this title above the rest."
The AFR Magazine’s readership has grown 8%* in the past year, underlining its appeal to high-end advertisers.
AFR Magazine editor Katrina Strickland said: “To win this award for three years running is a huge achievement for our dedicated and hard-working team.
"It affirms that The Australian Financial Review Magazine's combination of style and substance is hitting the mark with readers and advertisers alike."
The Australian Magazine Awards were established in 2009 to recognise magazines that perform at the highest level for publishers and advertisers. Winners were announced at The Ivy, Sydney, on November 13.
The AFR Magazine’s innovations during the past year include:
- The launch of a Food & Wine issue in July 2015. This was linked to The Australian Financial Review's Top 100 Restaurants event, which was attended by more than 400 chefs and restaurateurs from around the country and sponsored by Qantas, Crown and Vittoria
- The launch of a dedicated watch website, Watch-Next.com, a joint venture between the AFR's watch editor Bani McSpedden and Fairfax Media
- The launch of an Arts issue in March 2015.
The win caps off a fantastic 20th anniversary year for the AFR Magazine. It celebrated in May with a bumper 92-page birthday special and an intimate dinner for its top advertisers, at which Foreign Affairs Minister Julie Bishop gave a keynote address.
The Australian Financial Review Magazine’s December issue, featuring a jewellery special and a top 20 wine guide, is out Friday November 27 in The Australian Financial Review, with the Summer issue released on December 11.
Sources: * emmaTM conducted by Ipsos MediaCT, people 14+ for the 12 months ending June 15; #Google Analytics April 2015; (AMA entry criteria period)
