Commenting on the January 2016 emma (Enhanced Media Metrics Australia) survey period, Fairfax Media’s Commercial & Marketing Services Director for Australian Publishing Media, Tom Armstrong, said:
“The value and strength of Fairfax’s quality content and journalism in reaching and engaging with large-scale audiences is evidenced by January’s solid audience growth. Fairfax’s network of independent news, information and entertainment reached 11.1 million people, or 62% of Australians for the month, which is up 5% year-on-year.
The Sydney Morning Herald strengthened its position as Australia’s number one news destination with a total audience of 5.3 million in January, reaching 1.2 million people more than its closest competitor. The SMH also posted a mobile and tablet audience increase of 16% year-on-year to reach 1.4 million people in January.
The Age reached 3.2 million people across all platforms in January, with the mobile and tablet audience increasing 6% year-on-year.
The Australian Financial Review continues its impressive audience growth, rising 15% year-on-year to reach a premium national audience of 1.5 million across all platforms. The AFR’s mobile and tablet audience was up 92% year-on-year, while afr.com desktop audience reach was up 41%.”
Key emmaTM readership highlights (12 months to January 2016) include:
● Fairfax Media Total Reach
- 11.1 million readership across platforms, up 5% year-on-year
- 6.3 million people read Fairfax print newspapers
- 7.1 million on desktop^
- 2.2 million on mobile or tablet news titles
● The Sydney Morning Herald
- 5.3 million readership across all platforms, up 7% year-on-year
- 3.5 million on desktop
- 1.4 million on mobile or tablet, up 16% year-on-year
● The Age
- 3.2 million readership across all platforms, up 3% year-on-year
- 1.8 million on desktop
- 950,000 on mobile or tablet, up 6% year-on-year
● The Australian Financial Review
- 1.5 million readership across all platforms, up 15% year-on-year
- 506,000 on desktop, up 41% year-on-year
- 269,000 on mobile or tablet, up 92% year-on-year
● The Canberra Times
- 911,000 readership across all platforms, up 25% year-on-year
- 633,000 on desktop
- 187,000 on mobile or tablet, up 28% year-on-year
