The Sydney Morning Herald is Australia’s most read newspaper - Fairfax Media reaches more than 13m Australians a month

 Commenting on the November 2016 emma (Enhanced Media Metrics Australia) readership survey results, Fairfax Media’s Commercial Director Tom Armstrong said:

“This latest emma data to November 2016 underlines the strength of our network of newspapers and digital assets, which engage with almost three quarters (72%) of Australians aged 14-plus. More than 13 million Australians trust in Fairfax for their news and information every month.

“The Sydney Morning Herald remains Australia’s most read masthead, underlining its strength as a national brand, reaching 1.1 million more readers than its nearest competitor.

“The Canberra Times continues to grow its audience, up 5% in November month-on-month.

“More than 6.1 million people read Fairfax newspapers a month, with 4.1 million reading our metro or national mastheads and 3 million reading our regional newspapers.

“Our advertisers know that our newspapers reach our highly-engaged and loyal audiences, and coupled with our digital assets, form a valuable and continuing part of the media buying mix that we offer.”

emma highlights for November 2016 - Total Monthly Reach^:

Fairfax Media

• 13m or 72% of Australians aged 14+ across all platforms
• 11m or 61% of Australians across desktop/laptop, smartphone and tablet
• 4.1m Australians read Fairfax Media content through both print and digital
• 6.1m across print

   The Sydney Morning Herald

• Australia’s most read masthead with 5.2m Australians aged 14+ across print and digital
• 1.1m or 27% more readers compared with its nearest competitor
• 4m across smh.com.au on desktop/laptop, smartphone and tablet
• 2.1m read the SMH in print

  The Age

• 3m Australians aged 14+ across print and digital
• 2.1m across theage.com.au on desktop/laptop, smartphone and tablet
• 1.4m read The Age in print

   The Australian Financial Review

• 1.6m Australians aged 14+ across print and digital
• 744,000 across afr.com on desktop/laptop, smartphone and tablet
• 929,000 read the Financial Review in print

The Canberra Times

• 717,000 across all platforms, 31,000 (5%) increase month-on-month
• 586,000 across canberratimes.com.au on desktop/laptop, smartphone and tablet
• 202,000 read The Canberra Times in print

Fairfax Media’s Community, Regional and Rural Titles

• 4.4m Australians aged 14+ across print and digital
• 1.9m across desktop/laptop, smartphone and tablet platforms
• 3m read Fairfax’s Community, Regional and Rural titles in print

Note: With Nielsen Digital Ratings fused into emma, more accurate total cross-platform and digital audience numbers that include mobile and tablet audiences are available. Due to the change in digital measurement methodology, there is now a trend break in the total cross platform and digital numbers and change calculations (year on year) is not valid.

Source: emmaTM (Enhanced Media Metrics Australia) conducted by Ipsos MediaCT, People 14+ for the 12 months to November 2016. Nielsen Digital Ratings November 2016, People 14+ (^Fairfax Media total reach includes Allure Media digital properties).  *Nielsen Digital Ratings Monthly, November 2016, Ppl 2+ (Computer); Ppl 18+ (Smartphone/Tablet).

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