Join today and you can easily save your favourite articles, join in the conversation and comment, plus select which news your want direct to your inbox.
Join today and you can easily save your favourite articles, join in the conversation and comment, plus select which news your want direct to your inbox.
Is Karl Stefanovic the reason why Nine's Today show has beaten Seven's Sunrise in the TV ratings every month this year?
The stoush centres on Nine's claim, in a press release on October 22, that Today had "triumphed in the 2016 ratings year to regain the crown as Australia's favourite breakfast program".
Nine said it had won 21 of 40 ratings weeks in the "5 City Metro" metric - measuring audiences in Sydney, Melbourne, Brisbane, Adelaide and Perth.
Today Show hosts Karl Stefanovic and Lisa Wilkinson. Photo: Nine
Today had an average audience of 317,000 viewers each morning, Nine said, while Sunrise had an average of 310,000.
It is understood Channel Seven believes the ratings of Sunrise are higher than Today when regional audiences are factored in, and the network will attempt to have promotions by Nine pulled from the air that say Today has the highest ratings.
Advertisement
In a filing to the Federal Court, Nine's assertions are alleged to be false, misleading or deceptive.
A spokesman for the Nine Network told Fairfax Media the network was bemused by the court action, which he compared to the behaviour of Donald Trump.
Channel Seven's Sunrise is hosted by David Koch and Samantha Armytage. Photo: Screenshot
"Seven's response can be equated to Donald Trump saying he will only accept the election result if he wins," the spokesman said.
In a press release in November last year, Seven also used the "5 City Metro" metric to say it had won 29.3 per cent of the overall audience share in Australia.
It is understood Seven does not take issue with the metric itself, but believes it should be used in conjunction with regional figures for morning television.
A Channel Seven spokesman declined to comment.
Save articles for later.
Subscribe for unlimited access to news. Login to save articles.
Return to the homepage by clicking on the site logo.