News.com.au
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News Life Media
News.com.au
The news in colour.
Powered by our dedicated team of journos and producers, news.com.au publishes up to 80 times per day across desktop, social, mobile and tablet devices.
Content is originated and curated by the news.com.au team with additional material supplied by the News Corp Australia network news desk, metro mastheads and NewsLifeMedia brands with international partners such as the New York Post.
News.com.au is monitored and tracked 24/7 to ensure our site surfaces stories our consumers demand to create a responsive, customised digital news experience. News.com.au finds a balance in the reporting of critical news events & the issues that get people talking – from politics to pop culture & to say what people are thinking.
News.com.au Media Kit
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Key facts
Key facts:
Nielsen Digital Ratings Monthly Total. July 2016
6,248,000
Unique Audience
Online optimized for all devices
Verticals
News.com.au Verticals
News.com.au Entertainment – It’s not just entertainment, it’s entertaining
First with the freshest celebrity gossip, local TV chat, viral videos and top 10s, news.com.au Entertainment provides light relief for people who want to escape the daily grind.
News.com.au Travel – It’s about the journey not the destination
From stepping outside your door, to stepping off a plane on the other side of the world, we cover the news updates, advice & personal stories that inform and inspire your travels. Travel focuses on the destinations Australians travel to, irreverent news, expert advice and must-see destinations.
News.com.au Lifestyle – Life is anything but ordinary
Modern life is challenging and time is precious so we tell it how it is. With real lifestyle news and personal stories delivered fast and fresh, news.com.au lifestyle is engaging and entertaining, just like a coffee with friends.
News.com.au Finance – It’s everybody’s business
News.com.au Finance gives you the facts so you don’t have to dig through the jargon. We cover business news as it relates to you with a fresh, irreverent perspective and a healthy dose of watercooler conversation.
News.com.au Technology – It’s a fast and curious world
In today’s fast-paced world, News.com.au Technology ensures you hear it first, delivering information beyond gadgets. It speaks to young, tech-literate Australians about design, innovation and science in a cheeky and irreverent way.
News.com.au Sport – Where sports come to life
News.com.au sport delivers breaking nation and international sports news and shareable content in an enjoyable, knowledgeable and conversational way. We cut through the spin to say what people are thinking, just like being at the pub with mates.
Key Facts
278,600,000
Page Views
6,248,000
Unique Audience
73,601,440
Sessions
11.78
Sessions per person
57.5 minutes
Time spent per person
Source: Nielsen Digital Ratings Monthly Total. July 2016
Case studies
beyondblue 'Brains have a mind of their own'
In February, news.com.au, Australia’s largest online news destination, was the first local media owner to partner with Snapchat to present a curated view of today’s news and entertainment to the Australian Snapchat audience.
For news.com.au it was a brand new way to connect and engage with the always on generation. The content published is light in flavour, irreverent, fun news and pop culture.
Partnering with news.com.au to be Australia's first sponsor on this news.com.au Snapchat discover channel, beyondblue also became the first non-for-profit organisation in Australia to advertise via Snapchat as part of their broader integrated Brains have a mind of their own campaign.
Snapchat was recommended in direct response to its enormous and growing potential to reach over two million young Australians who engage with the platform each day. News Corp Australia’s news.com.au channel within Snapchat discover was chosen to help drive audience engagement by leveraging its strong position in market, catering to a younger demographic by providing “news in colour”.
This partnership saw the launch of a new video ad format for news.com.au with full-screen, vertical aspect-ratio video ads housed within the news.com.au section of the discover channel.
The campaign succeeded in reaching the young audience with the important compelling message, that experiencing depression or anxiety doesn’t mean you are weird.
BlackBerry Z10
Z10 is the next generation operating system and represented a huge technical leap forward for BlackBerry. At the same time, the success of the campaign was make or break for BlackBerry globally. With these factors in mind the campaign objectives were to:
1. Establish credibility
Be seen and shared by influencers, especially technology influencers
2. Excite and Engage
*Most important* BlackBerry needed to stand out from other advertisers on the News network within the limited budget. BlackBerry was looking for impact on the page, time spent and SOV >30% (average). Rich media was standard for banners and video was a large percentage of the online budget. Section sponsorship, event sponsorship and bespoke content creation was mandatory wherever possible.
3. Drive to purchase
BlackBerry is arguably Starcom’s most sophisticated client when it comes to back-end data analysis and every placement and creative would be tracked and analysed weekly by both Starcom and BlackBerry’s global teams. For the campaign to be considered an online success, we had to hit the BlackBerry funnel metrics of:
- On site engagement (site interactions post landing)
- Propensity to purchase (extended time spent on site, return visits, researching hand sets)
- Partner referrals (Visits to telco partners, Optus and Telstra).