Branded
Content
Frequently Asked Questions
What is branded content?
Branded content is a term for stories that are supported by an outside partner or advertiser. There are many phrases — from “native advertising” and “content marketing” to “sponsored content” and “brand marketing” — that are used to describe this form of advertising. Many news organizations, from The New York Times to The Guardian, now use this model to support their operations.
How will I know if I'm reading branded content?
Branded content is always clearly labeled with a brand’s logo and name, and follows "in collaboration with" attribution (or “sponsored by” on our social channels) so that Mic readers know whether or not they are reading a story paid for or supported by an advertiser.
What are the rules for branded content at Mic?
At Mic, our section editors and writers have no role in the creation, writing or editing of any portion of the branded content. We have an entirely separate dedicated team of branded content experts who work in collaboration with advertisers to create stories that Mic’s readers will enjoy
The advertiser pays Mic to develop, publish and/or distribute the content, and Mic allows advertisers and/or their agencies to offer feedback and ultimately approve these stories before they are published. All branded content is clearly labeled as “in partnership with” a brand, on both the homepage and the article pages.
Paid for or supported by an advertiser
EDITORIAL
BRANDED
Idea for story is conceived with advertiser in mind
EDITORIAL
BRANDED
Written by Mic's branded content team, which operates separate from the editorial team
EDITORIAL
BRANDED
Advertiser may be given opportunity to offer feedback and/or approve story before it is published
EDITORIAL
BRANDED
Written in Mic's voice and held to high editorial standards
EDITORIAL
BRANDED
Can companies pay to be mentioned in regular stories?
No. We will never publish “advertorials,” repurposed press releases, or stories that include copy and paste brand messaging.
