Where other teams signed big-name players, they signed youngsters and rejects from other clubs. Where other teams signed foreign coaches, they signed a local Novocastrian. But where other teams have failed, the Newcastle Jets are now succeeding.
Despite a team of relative no-names, the Jets have announced themselves as genuine finals contenders.
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Jets win to go back in top six
Two goals for Andrew Nabbout were enough for Newcastle to to see off Melbourne City.
Led by the irrepressible Andrew Nabbout and the silky Andrew Hoole, the Jets are showing the same rich form that led to their only title in 2007-08.
And although they were given little to no chance at the start of this season, Jets coach Mark Jones believes the side is now reaching their potential, regardless of the critics.
"I think we've deserved better at times throughout the year," Jones said after his side's 2-1 victory over Melbourne City.
"We've worked under adversity with a lot of players out and [the players] have copped some flak at times, that I thought was out of order. It's good to see that they're getting some just rewards for their hard work and continue to apply themselves and do the things they've been asked to do at training."
Jones was brought in this year with little fanfare outside the Hunter. A local of the region, it was a calculated move for a region that adores its local heroes.
And it has paid dividends. The Jets, who have not made the finals since the 2009-10 season, are now in with their best chance to break that six-year drought.
As the Jets tore down their wealthy opponents on Friday night, the likes of Tim Cahill, Bruno Fornaroli and Luke Brattan were outshone by Hoole, Morten Nordstrand and Central Coast Mariners reject Nabbout.
"[Nabbout's] doing very well," Jones said after his star scored his seventh goal of the campaign. "I'm just as pleased with the way he works off the ball defensively as I am going forward. And to play in this team, and for our team to be successful, they've got to work with and without the ball."