Take Your Audience Data to the Next Level

The Leading Independent Data Management Platform and Largest Data Exchange

Lotame is the leading independent data management platform used by marketers, agencies and publishers around the world to make audience data meaningful and actionable. Our global data exchange provides you with instant access to billions of global data points across screens, devices, and industries. Collect, organize, and activate your data from any source to power more efficient and effective marketing campaigns. Whether you're focused on unifying your data into one holistic view of your consumers, or reaching them on any screen at any time, Lotame has the solution you need.

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Do What You do Best - Better

Marketers & Agencies

Learn more about your most valuable customers and easily find and target more of them in order to make smarter advertising decisions on any screen.

Publishers

Increase your advertising revenue, uncover insights about your site visitors, and personalize your content to make it too relevant to ignore.

Data Management Platform: Collect Anywhere, Use Everywhere.

Lotame’s global data management platform (DMP) is used by agencies, marketers and publishers across every industry to build stronger connections with their consumers. We brought to market the first data management platform in 2006, and today offer the most widely used and trusted data exchange in the industry. Committed to innovation, agility, and above all, customer success, the Lotame team aims to continually find new and meaningful ways to help their clients harness the power of data to fuel more relevant and personalized experiences across screens and devices, online and off. Whether you’re looking for a way to aggregate your data from disparate sources into one unified platform, to build and target advertising to specific audiences, or to just learn more about your most valued customers with additional third-party insights, Lotame’s DMP can help you get smarter about your data.

Our Approach: People-First Partnerships

At Lotame, we are firm believers in the combined power of people and technology. Our service-led approach gives you full end-to-end support, from help shaping and refining your data strategy, through to hands-on tactical support that ensures you maximize ROI from your DMP investment. Lotame’s client success team is with you every step of the way to make sure you have the knowledge and resources you need to get the most value from your DMP. Your data is powerful, and we want to help you unlock its true potential.

Our Data Exchange: The World's Data at Your Fingertips

Lotame operates one of the world’s largest third-party data exchanges with billions of data points around the globe to support your marketing and monetization strategies. We have relationships with every major third-party data provider, giving you instant access to an even deeper pool of highly granular audience segments. With these billions of data points available at your fingertips, you can increase the size of your audiences to reach your campaign goals, or get more insights about what your audience is interested in for more relevant targeting and increased engagement.

Company Updates

Jeff Valente Joins Lotame as VP Sales for North and Latin America

January 26, 2017

Lotame is proud to welcome Jeff Valente, who joins Lotame’s New York team as Vice President, North and Latin American Sales.

Company Updates

Under the Hood with Lotame's Tyler Blot

January 25, 2017

This week's “Under the Hood” employee interview is with Tyler Blot Lotame’s newest addition to the Strategic Client Engagement team! You recently switched roles at Lotame, tell us about it. As a Strategic

Events & Webinars

Webinar: Beyond Addressable TV with Behavioral Data

January 24, 2017

Lotame partnered with Pearl TV and AdWeek to host a webinar exploring the future of linear TV buying and selling, and how Lotame and Pearl TV are helping bridge the gap. Download now!

In The News

Lotame Named Finalist for 2017 Customer Service Awards

January 20, 2017

Lotame was named a finalist today in the Customer Service Department of the Year category in the 2017 Stevie Sales & Customer Service Awards, and will ultimately be a Gold, Silver, or Bronze Stevie Award winner.

Thought Pieces

Evaluating AdTech - What's in Your RFP?

January 18, 2017

We all know RFPs and RFIs are the currency of the media business. But when RFPs are used in evaluating AdTech, the responses aren't so straight-forward.