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iab
@
iab
New York
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IAB empowers the media and marketing industries to thrive in the digital economy.
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14,217
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2,678
Following
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90,519
Followers
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iab
@iab
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Mar 10 |
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WATCH: Paul-Henri Ferrand, @Google, discusses smarter marketing in an AI-first world from #IABMWC #MWC17 youtube.com/watch?v=St8xZf…
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iab
@iab
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Mar 10 |
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Last chance to register for the #IAB & @AdCouncil SXSW brunch this Sunday 3/12 w/ @eMarketer & @SmartBrief! bit.ly/2m0h1t6 pic.twitter.com/7WuupBWT58
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Andy Plesser
@Beet_TV
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Mar 9 |
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Beet Barcelona: One-To-One Mobile Engagement Challenges Traditional Ad Models: @iab ’s Rothenberg | beet.tv/2017/03/randal… @r2rothenberg
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iab
@iab
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Mar 9 |
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WATCH: Christine Pantoya talks about how @NBA is creating an all-star mobile strategy to engage fans #MWC17 #iabmwc bit.ly/2mNk6RE
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iab
@iab
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Mar 9 |
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WATCH: Sacha Berlik @TheTradeDeskInc & Agata Hirche @Accuen discuss the growth of digital audio on mobile #MWC17 youtu.be/3qPBnW698Kk
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iab
@iab
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Mar 9 |
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IAB is mobile. Check out the top takeaways for Publishers, Marketers, and Agencies, from IAB at #MWC17 #iabmwc iab.com/mobileworldcon…
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iab
@iab
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Mar 8 |
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Going to SXSW? Don't miss the #IAB & @AdCouncil SXSW Sunday brunch on 3/12 with @eMarketer & @SmartBrief! More info: bit.ly/2m0h1t6 pic.twitter.com/gjGr2B6RmB
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iab
@iab
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Mar 8 |
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RSVP 3/23 webinar on Cross Media Ad Effectiveness - How media plans with mobile and desktop media improve brand lift bit.ly/2n6Nxvj
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iab
@iab
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Mar 8 |
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IAB @r2rothenberg on challenges with embracing one-to-one consumer engagement in mobile-only world #iabmwc @Beet_TV beet.tv/2017/03/randal…
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iab
@iab
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Mar 7 |
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WATCH: Dr. Torsten Wingenter on how @lufthansa uses VR to deliver impactful customer experiences #MWC17 #iabmwc bit.ly/2m0lInp
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iab
@iab
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Mar 7 |
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WATCH: Andreas Gall @redbull media house on storytelling, metadata, and mobile media experiences. From #MWC17 youtu.be/b2lTmh0_x84
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iab
@iab
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Mar 6 |
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6 days until IAB & @AdCouncil SXSW Sunday brunch! Want to attend? Request an invite here: iab.com/events/iab-adc… pic.twitter.com/Fto6m7w1xU
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iab
@iab
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Mar 6 |
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WATCH: Christine Pantoya @NBA on mobile strategies that bring all-star experiences to life. From last week's #MWC17 youtube.com/watch?v=2OV9-C…
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Marchex
@Marchex
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Mar 3 |
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We got really excited reading @tobielkin's @MediaPost post on @iab's annual leadership conference. Why? Attribution okt.to/Y741Xk pic.twitter.com/lFkJSMjiPe
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Warc Americas
@WarcAmericas
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Mar 6 |
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"Our target customers are not defined by demographics, but rather by psychographics." - @Russell_Wager @MazdaUSA bit.ly/2n679ir pic.twitter.com/Y3BLT9YAOd
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Theorem
@theoreminc
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Mar 1 |
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@IAB conducts new study to gather insights about the efficacy of cross-media #ad campaigns. hubs.ly/H06vGpH0 pic.twitter.com/pk15Q0tGk0
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Matt Prohaska
@mattprohaska
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Mar 3 |
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Looking forward to our next Advanced #Programmatic training session for buyers & sellers @iab on Wednesday in NYC - iab.com/events/advance…
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iab
@iab
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Mar 2 |
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Attention Non-Profit Organizations: @360i invites you to free day-long workshop in Chicago on digital education eventbrite.com/e/the-den-work…
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iab
@iab
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Mar 2 |
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3/7 Advanced Programmatic Workshop for Media Buyers & Sellers. Covers complex programmatic processes, tools, & more: iab.com/events/advance… pic.twitter.com/YDYT85djcM
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iab
@iab
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Mar 2 |
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P&G's Pritchard Blasts Objections to His Digital Demands as 'Head Fakes'
adage.com/article/cmo-st… @marcpritchard1 @ProcterGamble
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AdExchanger
@adexchanger
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Mar 1 |
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In 5 weeks - Dennis Buchheim from the @iab on moving away from last touch attribution at #PROGIO SF. Join us! bit.ly/2jVQsoP pic.twitter.com/EIZ8DdI8GU
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iab
@iab
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Mar 1 |
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.@facebook’s Chief European Creative Says Video Is Still ‘Under-Hyped’ adweek.com/digital/facebo… #mwc17 #iabmwc @robnewlan @Adweek
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iab
@iab
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Feb 28 |
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@lufthansa uses VR to sell upgrades. Consumers can get a better understanding and experience the service before they buy #mwc #iabmwc
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iab
@iab
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Feb 28 |
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VR content is the most successful content we have. @Wingenter, Lufthansa Airlines #iabmwc #mwc17 @dmexco pic.twitter.com/wbn9KaUJzZ
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iab
@iab
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Feb 28 |
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.@KimoQ from IQ Gemini and @Wingenter from Lufthansa Airlines talk innovation at 30,000 feet: How Lufthansa uses VR #mwc17 #iabmwc pic.twitter.com/5V2pPdtiY9
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Lou Paskalis
@LouPas
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Feb 28 |
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"Mobile is a bit of a black box for marketers coming into it for the first time" Syniverse CMO, Mary Clark. #mwc17 pic.twitter.com/gQhoEgUtuk
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iab
@iab
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Feb 28 |
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It's all about experiences. @ClarkMaryP from @Syniverse and Christine Pantoya from @NBA #iabmwc #mwc17 @dmexco pic.twitter.com/AEx5gFd6He
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iab
@iab
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Feb 28 |
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According to @vervemobile research, 42% will click on an ad for more information if it's tailored to their location, context and time of day pic.twitter.com/EvTZ9pspOH
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iab
@iab
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Feb 28 |
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Mobile prodigies are the generation who have never lived in a world without mobile. Ian James @vervemobile & Alex Newman @Omnicom #mwc17 pic.twitter.com/wdO166kmTe
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Lou Paskalis
@LouPas
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Feb 28 |
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Always great to hear Lisa Donohue's take on #programmatic media "it shouldn't be about cost reduction, it is data to better connect" #mwc17 pic.twitter.com/BQZpQsZOrp
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