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IAB empowers the media and marketing industries to thrive in the digital economy.
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iab Mar 10
WATCH: Paul-Henri Ferrand, , discusses smarter marketing in an AI-first world from
iab Mar 10
Last chance to register for the & SXSW brunch this Sunday 3/12 w/ & !
iab retweeted
Andy Plesser Mar 9
Beet Barcelona: One-To-One Mobile Engagement Challenges Traditional Ad Models: ’s Rothenberg |
iab Mar 9
WATCH: Christine Pantoya talks about how is creating an all-star mobile strategy to engage fans
iab Mar 9
WATCH: Sacha Berlik & Agata Hirche discuss the growth of digital audio on mobile
iab Mar 9
IAB is mobile. Check out the top takeaways for Publishers, Marketers, and Agencies, from IAB at
iab Mar 8
Going to SXSW? Don't miss the & SXSW Sunday brunch on 3/12 with & ! More info:
iab Mar 8
RSVP 3/23 webinar on Cross Media Ad Effectiveness - How media plans with mobile and desktop media improve brand lift
iab Mar 8
IAB on challenges with embracing one-to-one consumer engagement in mobile-only world
iab Mar 7
WATCH: Dr. Torsten Wingenter on how uses VR to deliver impactful customer experiences
iab Mar 7
WATCH: Andreas Gall media house on storytelling, metadata, and mobile media experiences. From
iab Mar 6
6 days until IAB & SXSW Sunday brunch! Want to attend? Request an invite here:
iab Mar 6
WATCH: Christine Pantoya on mobile strategies that bring all-star experiences to life. From last week's
iab retweeted
Marchex Mar 3
We got really excited reading 's post on 's annual leadership conference. Why? Attribution
iab retweeted
Warc Americas Mar 6
"Our target customers are not defined by demographics, but rather by psychographics." -
iab retweeted
Theorem Mar 1
conducts new study to gather insights about the efficacy of cross-media campaigns.
iab retweeted
Matt Prohaska Mar 3
Looking forward to our next Advanced training session for buyers & sellers on Wednesday in NYC -
iab Mar 2
Attention Non-Profit Organizations: invites you to free day-long workshop in Chicago on digital education
iab Mar 2
3/7 Advanced Programmatic Workshop for Media Buyers & Sellers. Covers complex programmatic processes, tools, & more:
iab Mar 2
P&G's Pritchard Blasts Objections to His Digital Demands as 'Head Fakes'
iab retweeted
AdExchanger Mar 1
In 5 weeks - Dennis Buchheim from the on moving away from last touch attribution at SF. Join us!
iab Mar 1
.’s Chief European Creative Says Video Is Still ‘Under-Hyped’
iab Feb 28
uses VR to sell upgrades. Consumers can get a better understanding and experience the service before they buy
iab Feb 28
VR content is the most successful content we have. , Lufthansa Airlines
iab Feb 28
. from IQ Gemini and from Lufthansa Airlines talk innovation at 30,000 feet: How Lufthansa uses VR
iab retweeted
Lou Paskalis Feb 28
"Mobile is a bit of a black box for marketers coming into it for the first time" Syniverse CMO, Mary Clark.
iab Feb 28
It's all about experiences. from and Christine Pantoya from
iab Feb 28
According to research, 42% will click on an ad for more information if it's tailored to their location, context and time of day
iab Feb 28
Mobile prodigies are the generation who have never lived in a world without mobile. Ian James & Alex Newman
iab retweeted
Lou Paskalis Feb 28
Always great to hear Lisa Donohue's take on media "it shouldn't be about cost reduction, it is data to better connect"