Put Aus girls back in Aus day ad
Monday update:
Our first billboard went up in Richmond, Victoria over the weekend and got a great reception - we are looking to continue it through to Australia day at the moment. We have a few more in Collingwood, Preston, Springvale, Endevour Hills and Yarraville going up today.
The Age had our full page ad running yesterday as well.
In Brisbane today we have 7 billboards going up in Kedron, West End, South Brisbane, Newstead, Fortitude Valley, Woolloongabba, Kangaroo Point. Please hashtag the photo if you spot one!
In Canberra the billboard is up on the big screen at the Canberra Theatre, we have posters on buses, and the ad will be running on various Government displays and screens.
In Perth we have 150 street posters up from today, and in Sydney we have 350. As well as a Billboard at the Entertainment Quarter all week.
Press:
Wednesday we have a full page in the West Australian
Thursday we have full pages in the Courier Mail, The Advertiser, Tasmanian Mercury, and the NT News.
Digital: We have the billboard running as ads on Mamamia (who are running them pro bono- thanks guys!)
Thanks for all the support, we are continuing to look for billboard options that are available.
If you see one send us a photo of it using the hashtag #PutThemBackUp.
Background:
In 2016 two young girls went down to Docklands in Melbourne to celebrate Australia Day. A photo taken of them on that day was used in a billboard to promote Australia Day 2017.
The same groups who complain 'Muslims don't assimilate', complained about the photo OF AUSTRALIAN MUSLIMS CELEBRATING AUSTRALIA DAY. And due to this pressure the billboard was removed. If you or your business thinks this is not ok, please help us fund a billboard and print campaign featuring these two girls promoting Australia Day.
The more money we raise, the more places we can run the ad. And if you’re a company or organisation willing to donate $1500 or more, your logo will appear on the ad to show your support for an inclusive Australia.
Any left over money will be donated to the Asylum Seeker Resource Centre.
Who we are: Dee Madigan - Executive Creative Director, Campaign Edge
Campaign Edge is an advertising agency that works with progressive and brand clients to develop creative campaigns that persuade people.
What is our relationship to this: No relationship, we just want to see these two Australian girls put back up on a billboard about Australia Day.
How will the funds be used: We’re talking to media buyers now, but we’re looking at a full page press ad and a billboard to start, with any additional funds to be used to buy more billboards if we can!
We would love to hear from media owners who would be willing to run these ads at a discounted rate or with fees waived. (create@campaignedge.com.au)
We will use the funds to place the ads, our time is donated (If there is any money left over it will go to ASRC ).
The GoFundMe donations will be deposited into Campaign Edge's organisational Bank account, which is managed under the Cutting Edge group. From there the funds will be entirely distributed via bank transfer to the appropriate media buyers and ad space sellers to maximise ad space for the lowest cost to get this wonderful ad as many places we can. Leftover funds will be donated to charities.
Update: The ASRC has asked if we would donate any leftover money to Indigenous X who do an amazing job amplifying and profiling the work, achievements and needs of Indigenous communities through online communities and activism. And Children’s Ground who do incredible work in the NT ending indigenous child disadvantage through indigenous led knowledge systems and communities.
Our first billboard went up in Richmond, Victoria over the weekend and got a great reception - we are looking to continue it through to Australia day at the moment. We have a few more in Collingwood, Preston, Springvale, Endevour Hills and Yarraville going up today.
The Age had our full page ad running yesterday as well.
In Brisbane today we have 7 billboards going up in Kedron, West End, South Brisbane, Newstead, Fortitude Valley, Woolloongabba, Kangaroo Point. Please hashtag the photo if you spot one!
In Canberra the billboard is up on the big screen at the Canberra Theatre, we have posters on buses, and the ad will be running on various Government displays and screens.
In Perth we have 150 street posters up from today, and in Sydney we have 350. As well as a Billboard at the Entertainment Quarter all week.
Press:
Wednesday we have a full page in the West Australian
Thursday we have full pages in the Courier Mail, The Advertiser, Tasmanian Mercury, and the NT News.
Digital: We have the billboard running as ads on Mamamia
Thanks for all the support, we are continuing to look for billboard options that are available.