Abacus Data
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| Private | |
| Industry | Public Opinion Research Strategic Communications Advice Human Resources and Organizational Research Market Research Generational research Public affairs Charitable giving and philantrophy Non-profits and associations |
| Founded | July 2010 |
| Founder | David Coletto |
| Headquarters | Ottawa, Ontario, Canada |
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Key people
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David Coletto (CEO) Bruce Anderson (Chair) Tim Powers (Managing Director) |
| Website | www.abacusdata.ca |
Abacus Data is a Canadian polling and market research firm based in Ottawa. It was founded in August 2010,[1] soon after its founder David Coletto graduated from the University of Calgary with a PhD in political science.[2]
The company's surveys and political opinion polls are sometimes cited in Canadian news media, including the Globe and Mail, the National Post, the Toronto Star, and Sun Media newspapers.[3][4] A particular focus is surveys about Millennials.[citation needed]
In 2013, Bruce Anderson joined Abacus Data as Chairman.[5] Tim Powers of Summa Strategies is the firm's Managing Director
The firm conducts most of its research online and has been recognized as one of the most thoughtful and innovative firms in the country[who?][citation needed].
References[edit]
- ^ Abacus Data Launches
- ^ "Grad official pollster for Sun News". UToday. University of Calgary. June 30, 2011. Retrieved March 8, 2012.
- ^ For example: Barbara Yaffe (February 21, 2012). "Mulcair is NDP leadership front-runner, but B.C. members hold cards". Vancouver Sun. Retrieved March 5, 2012.
An Abacus Data Internet survey of 1,000 respondents…
- ^ For example: Éric Grenier (Oct 7, 2011). "Pollsters did better – but still missed mark – in Ontario". The Globe and Mail. Retrieved March 8, 2012.
- ^ "Bruce Anderson, Chairman, Abacus Data - GLOBE Series". Retrieved 15 July 2016.
External links[edit]
- Company website
- Company blog
- Bea Vongdouangchanh (October 4, 2010). "Heard on the Hill: New polling firm to probe decision-makers…" (pdf). The Hill Times. Retrieved March 8, 2012.
- "New pollster Abacus makes a splash". David Akin's On the Hill. December 7, 2010. Retrieved March 8, 2012.
- Sean Copeland (March 2011). "David Coletto CEO of Abacus Data – An Interview with a Market Research Expert". New Market Research. Retrieved March 8, 2012.
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