Record sales for designer footwear firm Jimmy Choo as fashion-conscious men snap up £850 sequinned shoes
Designer shoe brand Jimmy Choo notched up record sales last year and trumpeted growth in its menswear division.
While most of the firm's sales still come from women's fashion, it is seeing rapid expansion of its new men's range, which includes sequinned shoes costing £850.
Revenue in the year to December 31 grew 15 per cent to £364million.
Fancy feet: While most of the Jimmy Choo's sales still come from women's fashion, it is seeing rapid expansion of its new men's range
While shoe sales make up 75 per cent of its turnover, men's products – such as shoes and accessories – is its fastest-growing category, accounting for around 9 per cent of revenue.
It also said that its accessories arm benefited from the development of its Lockett range of bags.
Boss Pierre Denis said: 'In our 20th anniversary year, we have continued to grow and to build on the strength of the brand.
'We look forward to 2017 as we continue to deliver on our strategy of growth through the development of our collections, fashion leadership and the controlled expansion of our distribution network.'
The firm said strong growth in Asia, solid growth in Europe and Japan and improving trends in US retail were offset by the planned reduction in its US wholesale operation.
Following the Brexit vote, Jimmy Choo said in August it stands to benefit from the collapse in sterling.
The group said that the pound's devaluation would lead to an 'upside in business performance at a revenue and profit level'.
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