Designed in LA

We design and develop all of our products and collections out of our headquarters in downtown Los Angeles. Our design inspiration is LA itself; the girls, the city, the energy, the attitude. We are able to produce a garment from sketch in less than 8 weeks allowing us to deliver the best of what’s now in LA.

BEING VERTICAL

Our operations encompass all parts of the fashion business from design and production, branding and online marketing, to order fulfillment and customer care. By continuously improving our procedures and processes, Tobi has an opportunity to develop a deeper connection with our customer, create a better online shopping experience, and offer the latest trends at an unparalleled value.

MORE INTERNET, LESS RETAIL

Born online in Silicon Valley, Tobi is a unique combination of fashion, technology, and retailing DNA. Powered by our proprietary technology platform and world class engineering team, we are able to fully conduct our business in real time, from design and production to merchandising and eCommerce. Without the burdens of a traditional retailer and the ability to leverage technology, Tobi is positioned to successfully navigate the complexities of the current retail environment.