SMA’s music channels are not as simple as a rigid playlist on loop. We use a complex scheduling system, shaped by what we refer to as our ‘science’ behind the music.

We use this methodology across a multitude of managed music channels, covering all genres most relevant to the market. We also work with our clients to build custom,
branded channels that set the desired mood for their environment.

SMA combines variety, recognisability, and discovery to formulate our variety of channel structures. The movements of all channels follow the path of the day, and never allow
for any ‘spikes’, bringing a completely balanced playout.

SMA’s channels select from a broad and an extensive music database that increases on a daily basis. We have relationships with all major and independent record labels
and distributors in Australia.