It seems that not even the most explosive of events in 2016 can completely thwart Samsung's efforts in the mobile phone manufacturers race, as interest in the brand stays well ahead of the rest of the Android market.
Analytics from finder.com.au indicate the South Korean phone-maker controlled 32 per cent of consumer interest by September 2016. But in an almost-worst-case-scenario for any manufacturer, reports of its Note7 model blowing up started to flood in from around the world due to a battery problem.
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Samsung customers begin to return devices
Consumers across the world return their Galaxy Note 7 phones after a global recall expected to cost the South Korean firm over $3 billion.
The ensuing global recall by the manufacturer included 50,000 handsets in Australia — not ideal for a premium product that retailed at $1349.
Despite the horror turn of events, Samsung steadied to a 19 per cent share of consumer intent by the end of the year — not far below where it started 2016 — suggesting that consumers weren't completely turned off the brand by the faulty handsets.
The data indicates buying intent, according to Finder.com.au, by collating phone searches made by consumers who are not currently locked into a phone contract, or who are considering a phone plan switch.
While production of the Note7 was halted in October, other models such as those in the popular Galaxy S series remained in favour to keep the company going forward.
So which other manufacturers were able to capitalise on Samsung's stumble?
In Apple land, the US giant maintained its generous lead in the market with another robust iPhone release in October after a dip of interest the month before, settling at 62 per cent by the end of the year.
While criticised for its lack of headphone jack, the iPhone 7 satiated Apple fans enough to steady the company's trajectory.
Other phone-makers combined gathered 16 per cent in the fourth quarter of the year, with the biggest improver being Huawei. The chinese company saw searches for its handsets grow tenfold through the year.
Interest in Google phones almost doubled for the final quarter, while Sony suffered the biggest proportional dip.
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