Vitalic

Pascal Arbez (born in 1976), better known by his stage name Vitalic, is a French electronic dance music artist.

History

His first singles were released in 1996 and 1997, but were confined to the underground electronic music scene. However, he became good friends with Michel Amato, also known as The Hacker, whom he met in the Rex, the "techno temple" of Laurent Garnier. The Hacker suggested he should send his new tracks to DJ Hell, head of Gigolo records in Munich. Pascal did so, and International DeeJay Gigolo Records released the well known Poney EP in 2001, which was a huge success shortly after its release. With the track "La Rock 01", Vitalic created a club anthem which was a hit in the summer of 2001. The track was also included on many compilation albums, even rock compilations. Miss Kittin included "La Rock 01" on her DJ mix album On the Road.

In 2005, Vitalic's released his debut album, OK Cowboy on Different/PIAS Recordings. Pascal states that all of the instruments used in the album are synthesized. His official website states that "the only thing he can't fake is the emotion that galvanizes his music."

Music video

A music video or song video is a short film integrating a song and imagery, produced for promotional or artistic purposes. Modern music videos are primarily made and used as a marketing device intended to promote the sale of music recordings. There are also cases where songs are used in tie in marketing campaigns that allow them to become more than just a song. Tie ins and merchandising could be used in toys are marketing campaigns for food and other products. Although the origins of music videos date back to musical short films that first appeared in the 1920s, they came into prominence in the 1980s when MTV based their format around the medium. Prior to the 1980s, these works were described by various terms including "illustrated song", "filmed insert", "promotional (promo) film", "promotional clip", "promotional video", "song video", "song clip" or "film clip". Since the creation and increased popularity of YouTube, mainstream artists now promote new music videos by releasing trailers of short promos on the site for their upcoming song and music video. Consequentially, YouTube has been converted into a social media platform for celebrities and artists to market themselves to their fans and audiences.