When you first heard about the #BlackLivesMatter activism currently turning the NFL's season-opening weekend into a powerful protest against racial injustice and police brutality, you probably had one thought: hmm, what might supermodel Kate Upton think about this?
No, of course nobody thought that. But Upton shared her thoughts on the issue anyway, in a lengthy Instagram post that can only be described as "controversial" (see also: "foolish", "tone-deaf", "why are you doing this? I liked you in The Other Woman, stop please").
In the post, the swimsuit model called the protests - which have seen NFL players kneeling and bowing their heads during pre-game recitals of the US national anthem, rather than the standard American response of getting on one's feet with hand on heart and wistful tear in eye - a "disgrace", particularly as they came on the 15th anniversary of the US's 9/11 attacks.
"In my opinion, the national anthem is a symbolic song about our country. It represents honouring the many brave men and women who sacrifice and have sacrificed their lives each and every single day to protect our freedom," she wrote.
"Sitting or kneeling down during the national anthem is a disgrace to those people who have served and currently serve our country. Sitting down during the national anthem on September 11th is even more horrific."
It's not necessarily the protests she's against, Upton wrote; she just really loves The Star-Spangled Banner, and seeing anyone not standing upright with quivering lip while those stars and stripes wave in the glorious breeze of an eagle's beating wings really sticks in her craw.
"Protest all you want and use social media all you want. However, during the nearly two minutes when that song is playing, I believe everyone should put their hands on their heart and be proud of our country for we are all truly blessed," she wrote, probably after typing and deleting "'Muhrica f--- yeah!" fifty-one times.
San Francisco 49ers quarterback Colin Kaepernick first sparked the wave of protests almost two weeks ago, by refusing to stand for the national anthem during the NFL's preseason games.
"I am not going to stand up to show pride in a flag for a country that oppresses black people and people of colour," he told NFL Media following his initial protest. "To me, this is bigger than football and it would be selfish on my part to look the other way. There are bodies in the street and people getting paid leave and getting away with murder."
Since then, other NFL stars have showed their support for Kaepernick and continued his protest, including Miami Dolphins players in their season-opening game today, who took a knee during the national anthem - the protest which sparked Upton's missive.
While her post has somehow earned over 36k likes and counting since being posted this morning, highlighting the "divided" country she mentions in the post, others have called her out for her dismissive remarks.
@KateUpton You're a white, blonde hair, blue-eyed white woman, so you don't get to tell black ppl how to protest their own oppression.
— Nina Perez (@AuthorNinaPerez) September 11, 2016
Kate Upton is mad that players are "disrespecting" the flag. The anthem celebrates our slavery. You want us to forget that cause it's 9/11?
— OG (@tattedpoc) September 11, 2016
Cool I guess this means Kate Upton has some alternative actionable ideas about ending racism please Kate tell us https://t.co/za3EsgUIUl
— Jenny Jaffe (@jennyjaffe) September 12, 2016
Kate Upton. From one white girl to another, if you're not gonna speak about the oppression then don't speak about the resistance.
— Jem (@JustJem24) September 12, 2016
Kate Upton Translated - "Please protest at a time when I can best ignore your oppression. Thanks."
— Rod (@rodimusprime) September 12, 2016