THE COMMANDMENT - MASTHEAD
The Commandment Advertisement is currently available for SMH for the iPad, The Age for the iPad, The Canberra Times for iPad with iOS4+ Operating System installed. The Commandment is a high reach tablet advertisement product available on iPad platform. It's a large static image shape encapsulated in a lightbox overlay and loaded over the front page.
Overview
The Commandment is a high reach tablet advertisement product available on iPad platform. It’s a large static image shape encapsulated in a lightbox overlay and loaded over the front page of the SMH for the iPad and The Age for the iPad applications.
Specifications
| File Type | Dimensions | File Size | Notes | |
|---|---|---|---|---|
| Portrait | static GIF, JPG, PNG | 728 X 850 px | 150 KB | Frequency: 1 impression / device / day |
| Landscape | 984 X 590 px | |||
| Background | 85% opaque – lightbox style container | |||
| Video | video to be supplied as Youtube ID | |||
| User Control | standard Fairfax close button for tablets | |||
| Technology & delivery | Web standard image formats & HTML5, delivered through Fairfax CMS | |||
Deliverables
- Portrait image
- Landscape image
- Click-through URL
N.B. if clickthrough URL is provided, the creative image must incorporate a call-to-action (CTA) button element in accordance with our Tablet Advertising Guidelines
N.B. If video is included the creative image must include a blank box where the video is positioned
Lead Times
TIER 1 Custom executions, bespoke solutions and where advised: 10 business days lead time or longer.
Your Fairfax Account Manager will advise you about creative lead times at the time of signing your booking. Creative produced by Fairfax’s creative team may incur production costs and requires approval by Digital Innovation Services (DIS) prior to an Insertion Order (IO) being signed. DIS will advise of production costs, asset delivery lead times on a case by case basis.
Revision: 7.09
Fairfax reserves the right to change the specifications without notice at any time!
