FULL PAGE VIDEO COUNTDOWN

The Full Page Video Countdown is an in-page banner with teaser video. Upon user interaction, this expands to a full screen lightbox which showcases a full length feature video. There are also options to include social media tools and a larger background image to frame your expanded video.

Blueprints-IconThis ad unit is a Fairfax Blueprint rich media execution.

Demo

Click below to view the FPVC in various sizes…

Overview

The Full Page Video Countdown is an in-page banner available in three sizes, the 300×250 Medium Rectangle, 300×600 Halfpage & 728×90 Leaderboard. Upon user interaction the Ad will countdown (3, 2, 1) then expand, this can also be initiated on click. Once in the expanded state a full length video will be played.

Product Rules

Specifications

Video Files are the same across 300×250 Medium Rectangle, 300×600 Halfpage & 728×90 Leaderboard.

VideoDimensionsFile SizeFile TypeNotes
Collapsed300 x 169px (Ratio: 16:9)Compressed by Fairfax.MOV (h.264)< 30 second duration
Expanded600 x 338px (Ratio: 16:9)Compressed by Fairfax..MOV (h.264)< 90 second duration
Longer videos can be accommodated in this state however, this may reduce quality.

Logo / Backup Image

There are two areas for logos and branding. The first is in the Collapsed (default) state, the second is in the Expanded state.

300×250DimensionsFile SizeFile TypeNotes
CollapsedTop: 300x31px
Bottom: 300x50px		20KBJPG, GIFTop Logo
Bottom Logo (Optional)
Expanded600x30px20KBJPG, GIFSits above expanded video.
Backup300x250px40KBJPG, GIFWhen ad cannot be served, Backup will be shown.
300x600DimensionsFile SizeFile TypeNotes
CollapsedTop:300x194px
Bottom:300x237px		20KBJPG, GIFVideo sits in between Top & Bottom logo.
Expanded600x30px20KBJPG, GIFSits above expanded video.
Backup300x600px40KBJPG, GIFWhen ad cannot be served Backup will be shown.
728x90DimensionsFile SizeFile TypeNotes
Collapsed393x90px20KBJPG, GIFLogo sits left of collapsed video.
Expanded600x30px20KBJPG, GIFSits above expanded video.
Backup728x90px40KBJPG, GIFWhen ad cannot be served Backup will be shown.

Optional Enhancements

The FPVC allows you to easily make further enhancements like adding Social Media Tools, a large Background image which frames the Expanded Video & Custom Colours for the video player controls.

Social Media ToolsFollowShare
TwitterURL of Twitter page140 characters including spaces.
This includes a click-through URL.
FacebookURL of Facebook pageURL of the webpage which users can Share to Facebook.
YoutubeURL of YouTube videoN/A
When the Social Media Tools are present they will sit underneath the Collapsed and Expanded Videos. Please keep in mind that this will cover some of the branding area.

Expanded Video Background DimensionsFile SizeFile TypeNotes
Background Image 900×60080KBJPG, GIFThis places a border around the expanded player.
When the Expanded Background Image is used, it will replace the standard 600×30 logo with the larger 900×600 frame.

Custom Colours ForegroundBackground
Player Control ColoursHexadecimal colour eg. #FFFFFFHexadecimal colour eg. #A8A8A8
Foreground colour will change All Text, Mute, Countdown Numbers & Expanded Video Controls. Background colour will change colour behind them.

Deliverables

  • Video files
  • Images for Logo / Branding
  • Click URL / 3rd Party Click Tracking
  • Optional 3rd Party Impression Tracking
  • Backup image

Reporting

  • Clicks
  • Impressions
  • Rich Media reporting
    • Exits (clicks)
      • In-page: Top and Bottom Logo.
      • Expansion: Find Out More, Top Logo, Video & Background.
    • Counters
      • Expansion Opened/Closed
      • Social Media Tools (Share: Facebook & Twitter. Follow: Facebook, Twitter & YouTube)
      • A full list of reporting available on request.
    • Timers
      • Expanded Panel: Duration Open
    • Video Events
      • Quartiles (Start, 25%, 50%, 75%, complete)
      • Player controls (Play, Pause, Mute etc.)
      • A full list of reporting available on request.

Lead Times

TIER 2: 5 business days lead time.

Fairfax Blueprints and Fairfax custom builds may be subject to minimum spends and/or production costs – refer to your Account Manager for further details

Creative specifications can change at any time – always refer to the AdCentre.

 

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