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Safeguarding privacy has never been more important to a start-up’s success.
In today’s tech-driven world, many start-up businesses rely on customers’ personal information — just think of wearable fitness trackers or social media apps.
Being transparent about the privacy practices and security measures that safeguard personal information is vital in gaining and keeping customers. 94% of customers believe trust, including in how a business manages personal information, is more important than convenience. As privacy awareness continues to increase, customers will expect more from Australian businesses.
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