![Producer Pip Doyle.](http://web.archive.org./web/20170530162646im_/https://www.fairfaxstatic.com.au/content/dam/images/1/w/y/5/g/image.related.articleLeadNarrow.300x0.1dytu.png/1446778520688.jpg)
Former fancy dress shop assistant and dating agency consultant, Pip took the long (long) way into the media industry.
After working up north for a few years, enough was enough.
Her FIFO savings were poured into life as a mature age student at Murdoch University, completing two degrees - one in media, the other in culture and communications.
While at uni, Pip was a Nova Casanova (back when they had the old ambulances), combining radio and way-too-much-fun promotion work.
But it was behind the scenes where she really found her niche, first as the Mornings producer for ABC radio in Kalgoorlie, which soon led to producing the ABC Statewide Drive program based in Bunbury.
It was a chance backfilling for a colleague which sharply swung her attention to online news.
This is where Pip got savvy about dovetailing her experience with the airwaves and applying it to online media... which is just a fancy way of saying that the internet was gaining popularity with how people were accessing their news and using social networking to communicate – and Pip liked it, a lot.
Working at WAtoday.com.au means that she can be in real time communication with people and bring them the news stories that are relevant to them – and has a knack of sniffing out the irreverent ones too.
Pip loves live music, beer and counts winning a meat tray in a local raffle as one of her proudest moments.
Originally published on The Sydney Morning Herald as Pip Doyle - Senior Producer.