Facebook Analytics for Apps shows you how people engage with your business across devices, platforms and websites so you can get a clear picture of your customer activity. With 1.7B people on Facebook, Analytics for Apps is the only solution that gives you audience insights like age, gender, education, interests, country, language and many more.
It’s all free—and you don’t need to use Facebook Login.
Make smarter decisions
Build better experiences for the people using your websites and apps based on their behavior and the actions they take. Measure each step of the customer journey to find out how to optimize for greater conversion, retention, and lifetime value.
Send push and in-app notifications
Create free, customizable push and in-app notification campaigns based on the actions people take in your app. Use photos, animated GIFs, buttons and more to engage your audience. Schedule one time or continuous campaigns to reach people with the right message at the right time. Automate your marketing!
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Grow your audience with targeted advertising
Define custom audiences with powerful segmentation tools, then grow your audience by targeting ads to “lookalikes”—people who are similar to your most valuable or active customers. As your audience changes and grows, so does your targeting. Using Facebook app ads is one of the best ways to grow your audience and increase your installs.
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