About six million people watch SBS each week. In 2008, SBS Television's prime time (6pm to midnight) audience of people 16 years and above was 6.2 per cent in the five mainland capital cities.
Since its launch, SBS TWO has reached nearly a million people each week.
SBS TWO has captured a 0.7 per cent share of people 16+ (6pm to midnight) in the five mainland capital cities.
Does SBS gauge audience opinions?
SBS commissions the audience research company Newspoll to conduct regular telephone surveys of viewer attitudes about SBS and its programming. A nationwide Newspoll survey in June 2009 found:
- 93 per cent agreed that SBS has types of programs you would not see on other TV stations. - 90 per cent agreed that SBS (TV, Radio and Online) plays an important role in today's culturally diverse society. - 72 per cent of people find value in SBS (TV, Radio and Online). - 91 per cent of people believe it is important that SBS be available to provide an alternative to commercial television. - 87 per cent believe it's important that SBS be available to provide an alternative to ABC Television. - 91 per cent agree that SBS covers topics that other networks wouldn't cover.
A popular story:SBS recorded its highest audience figure ever for an Australian program for the first episode of the Australian version of the genealogy series Who Do You Think You Are? featuring Jack Thompson.
