Digital buying and yield management

Reach always-connected consumers when and where it matters with our complete programmatic buying platform. DoubleClick Bid Manager gives you access to top-tier inventory across screens and formats, and the real-time insights you need to make your buys count.

Highlights

Precise targeting and optimization
A single access point
Cross-screen made simple
Premium video inventory
Industry-leading fraud protection

Understand your audience with real-time data and unified insights

With DoubleClick’s integrated and open platform you can organize and segment audience data from any source. Act on these insights in real time with Google’s proprietary technology for bidding, targeting and optimization.

Take control of cross-screen campaigns

Your campaigns may be complex, but managing them doesn’t have to be. With DoubleClick Bid Manager you can create, run, and measure campaigns across mobile, desktop and video, all in one place.

Measure what matters

Full-funnel measurement is seamlessly integrated, so you’ll know if your ads were seen by the right audience, whether they changed perceptions, and what consumers did as a result. Make adjustments in real time to hit your brand and performance goals.

"The role of programmatic in building our brands is very clear to us and DoubleClick has given us the data and confidence to know that programmatic buying is an efficient and effective way to engage our consumers."

Jon Suarez-Davis - Vice President, Global Media and Digital Strategy, Kellogg Company

Features

Precise targeting and optimization
Precise targeting and optimization
Find existing and new customers based on demographics, interests and purchase intent.Reach the right audience with first-party, third-party, or proprietary Google data, plus best-in-class contextual targeting.Google's proprietary algorithms automatically adjust bids to meet your specific campaign goals.
A single access point
A single access point
Choose from a range of programmatic buying options, including programmatic guaranteed, direct deals, and open exchange.Marketplace in DoubleClick Bid Manager lets you plan, discover and buy premium media, all from one simple interface.Bring existing reservation buys into programmatic channels to increase reach, reduce frequency, and eliminate duplicate buys.
Cross-screen made simple
Cross-screen made simple
A consolidated buying and targeting workflow simplifies campaign management across formats.Find your consumers on any device with single device-aware tags, HTML5 support, and mobile targeting.Device-aware algorithms get your message to your customers, wherever they are.
Premium video inventory
Premium video inventory
Buy brand-safe video and full-episode TV programmatically, from across the web.Buy video with transparency, efficiency, and control through Google Partner Select, our premium video marketplace.Take advantage of Google's proprietary data and video formats, including TrueView.
Industry-leading fraud protection
Industry-leading fraud protection
Integration with DoubleClick Verification makes verifying campaigns a seamless part of your workflow.Brand safety filters give you control at the keyword, page and site level.Our leading anti-fraud technology ensures you get what you pay for.