Facebook IQ
Real Life. Real Insight. Real Action.
By harnessing Facebook insights and working with world-class researchers, we can help marketers understand people across generations, geographies, devices and time.
People who message businesses are paving a new path to purchase. 53% say they are more likely to shop with a business they can chat with—and 67% plan to message businesses even more over the next two years. Discover how mobile messaging can help you ignite more powerful personal connections than ever.
Beauty changes for every woman as she gets older, whether through evolving trends, the effects of aging or boosts in self-confidence. Learn what brands can do to connect to female Millennial and Gen Xer beauty buyers.
See how people mark different holidays, seasons, events and milestones on Facebook.
Learn about advertising effectiveness research and expert-based opinion about best practices across device platforms.
