![Chris Hemsworth will work with Tourism Australia on its upcoming coastal and aquatic campaign.](http://web.archive.org./web/20171030143105im_/http://www.traveller.com.au/content/dam/images/g/m/6/f/a/v/image.related.articleLeadwide.620x349.gm6f71.png/1452815028496.jpg)
Australia
Chris Hemsworth takes on tourism role
Chris Hemsworth might be best known as the God of Thunder on screen, but Tourism Australia is hoping he'll also be a God of Down Under.
Craig is one of Fairfax Media's most experienced digital editors. He is managing editor of Traveller.com.au having had responsibility for Fairfax Media’s travel sites and digital products since 2007. With more than 15 years of experience in digital media, Craig is passionate about bringing a unique perspective on travelling to our digital audience, utilising the vast potential of new media.
Chris Hemsworth might be best known as the God of Thunder on screen, but Tourism Australia is hoping he'll also be a God of Down Under.
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