Global Chair, Edelman Digital: Kevin King
Edelman Digital is the first and largest global social arm of a leading global communications marketing firm. We are pioneers in digital and social media; that heritage and deep experience allows us to help clients navigate new frontiers online. While we spend a lot of time in the digital world, we know what matters most is what happens on the other side of the screen. It’s about real people, having real conversations.
Brands can’t cover messaging with a thin veneer of “conversation.” Authenticity must be a core value of the organization. From being the first agency to launch a sponsored program on MySpace, to partnering with Facebook in its earliest days, we’ve helped clients like VW, Unilever, eBay, HP and Microsoft establish trusted credibility, engaged advocacy and chart their course forward — every day.
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Expertise & Intellectual Property
Our digital marketing forecast predicts that, in 2017, increasingly disruptive technology and market uncertainty will pose significant challenges to brands achieving business impact through marketing.
The 2017 Edelman Trust Barometer reveals that trust is in crisis around the world. The general population’s trust in all four key institutions — business, government, NGOs, and media — has declined broadly, a phenomenon not reported since Edelman began tracking trust among this segment in 2012.
Edelman’s ninth annual entertainment study introduces “Networked Entertainment” – a collision of today’s entertainment landscape and the opportunities for brands - and comprised of Algorithms, Brands and Connections.
As mobile and social technologies reach critical mass, social media is fueling a footrace to create highly shareable, yet informative news stories that generate traffic.
A study on how U.S. online news users feel about sponsored content and what it takes for brands, publishers and agencies to get it right.
Words of a Generation is a research and short film project designed to provide a personal window into the lives of people who have lived through and are pushing rapid transformation in society.
Blog Posts SEE ALL >>
Edelman Digital provides insight on the latest news and trends in digital and social media.
On Tuesday, Instagram announced the platform will begin using a newsfeed algorithm in the coming months - here's what it could mean for you.
Snapchat allows brands to showcase their real-time presence at real-time trending events through earned accounts. Brands are leveraging the best Snapchat storytellers, not just influencers with reach, as newscasters at these events.
Speculation was buzzing about why the President wanted to speak at SXSW and what would be the topic of conversation. The current electoral candidates? The privacy case between Apple and the FBI?
Daniel Fu is a senior digital planner with Edelman Deportivo. We chatted with him about his office routine, Edelman culture and what helps boost his productivity.
This year at SXSW 2016, we can expect to see creative minds and innovative companies showcase the future of virtual and augmented reality.
Phil Gomes shares insight on his exploration of blockchain technology for corporate communications.
Edelman Digital provides insight on the latest news and trends in digital and social media.
Edelman Digital provides insight on the latest news and trends in digital and social media.